The most important digital marketing metrics in 2022
Posted: Thu Jan 23, 2025 8:34 am
Knowing the Digital Marketing metrics or Key Performance Indicators (KPI) that are trending every year is essential to design effective online strategies. These indicators allow you to evaluate the level of compliance with certain parameters, such as the conversion rate or the number of visits . In this post, we tell you why you need to know the most important digital marketing metrics of 2022 and which ones are the most relevant .
Which digital marketing metrics to choose?
There are currently a large number of metrics that will allow you to measure the impact your business has on the Internet. In general, all of them allow for a precise, immediate and real-time measurement of the digital marketing strategies you have decided to implement. The choice of one metric or another will depend on your objectives.
Metrics related to web traffic
As the name suggests, these parameters allow you to student database the flow of potential customers arriving at your e-commerce or website. You can increase the number of visits thanks to Google Ads ads . With this tool, you will get clicks thanks to small paid banners positioned among the first results of this metasearch engine. Similarly, you can also include advertising within your page. When users enter and view them, it is known as an impression .
Any strategy focused on creating quality links, spreading content or improving digital presence must include digital marketing metrics related to traffic measurement. In short, they are necessary to measure the performance , growth and quality-effort ratio of any action. In the case of Google ads, CPC or Cost per Click can help you measure the profitability of your investment, while CPM or Cost per Thousand Impressions is often used in branding campaigns and to measure the reach to reach more users.
Social Media Metrics
If your main audience is on social media , you can also use Facebook or Instagram Ads, for example. Thanks to them, the numbers reflected in these digital marketing metrics will improve considerably. Likewise, this type of advertising allows you to segment your target audience so that your money is well invested and you can achieve your goals. You can segment by: interests, location, demographic aspects, devices, among others.
Finally, don't neglect the creation of quality content or making use of the new formats of each social network: reels , stories , carousel posts... All of this, combined with good campaigns on Facebook, Instagram or the social network of your choice, will considerably improve your presence on the Internet . Don't forget that any creative idea is valid to get more clicks and to increase the impressions that your website receives. To decide if these are a profitable investment, you can use the CPM .
Pay per click metrics
Pay per click, also known as PPC , is useful for those who want to pay only for tangible results obtained . Digital marketing metrics related to PPC relate investment to objectives achieved. Within this group of measurement methods, you can find the CTR or Click Through Rate and the CPA or Cost per Acquisition.
Some options offered in Google campaigns or Facebook campaigns also include this form of measurement and payment. In other words, this type of digital marketing metrics allows you to buy visits to a website. In this way, both the number of clicks and impressions will improve.
Other measurement methods in marketing
As we explained, the metrics you choose will largely depend on your objectives. You can also measure the following parameters to establish a more specific action plan in line with the goal you want to achieve:
Visitor segmentation . Knowing the origin, age or gender of those who visit your website will help you buy more specific ads. In addition, you will reach your target audience and be able to adapt your actions to the interests of each population segment.
New vs. returning visitors . Thanks to this data, you will be able to see if you are retaining your customers or if, on the contrary, new buyers are arriving to your e-commerce site . They will also help you to check if your digital marketing actions are serving to promote your products and services.
Permanence on the website . If you know the average duration of visits to your website, you can deduce the interest that your content generates. It will also help you create new content that captures attention and retains customers.
Visits by device . Many websites are only designed to be visited from a computer. However, more and more people have a mobile phone, so it is also useful to know this data in order to design an effective digital strategy.
Now that you know what the most important digital marketing metrics are for 2022, what are you waiting for to put them into practice? Don't forget that keeping them in mind when designing your strategy will help your business grow exponentially. Don't neglect them and get the most out of them!
Which digital marketing metrics to choose?
There are currently a large number of metrics that will allow you to measure the impact your business has on the Internet. In general, all of them allow for a precise, immediate and real-time measurement of the digital marketing strategies you have decided to implement. The choice of one metric or another will depend on your objectives.
Metrics related to web traffic
As the name suggests, these parameters allow you to student database the flow of potential customers arriving at your e-commerce or website. You can increase the number of visits thanks to Google Ads ads . With this tool, you will get clicks thanks to small paid banners positioned among the first results of this metasearch engine. Similarly, you can also include advertising within your page. When users enter and view them, it is known as an impression .
Any strategy focused on creating quality links, spreading content or improving digital presence must include digital marketing metrics related to traffic measurement. In short, they are necessary to measure the performance , growth and quality-effort ratio of any action. In the case of Google ads, CPC or Cost per Click can help you measure the profitability of your investment, while CPM or Cost per Thousand Impressions is often used in branding campaigns and to measure the reach to reach more users.
Social Media Metrics
If your main audience is on social media , you can also use Facebook or Instagram Ads, for example. Thanks to them, the numbers reflected in these digital marketing metrics will improve considerably. Likewise, this type of advertising allows you to segment your target audience so that your money is well invested and you can achieve your goals. You can segment by: interests, location, demographic aspects, devices, among others.
Finally, don't neglect the creation of quality content or making use of the new formats of each social network: reels , stories , carousel posts... All of this, combined with good campaigns on Facebook, Instagram or the social network of your choice, will considerably improve your presence on the Internet . Don't forget that any creative idea is valid to get more clicks and to increase the impressions that your website receives. To decide if these are a profitable investment, you can use the CPM .
Pay per click metrics
Pay per click, also known as PPC , is useful for those who want to pay only for tangible results obtained . Digital marketing metrics related to PPC relate investment to objectives achieved. Within this group of measurement methods, you can find the CTR or Click Through Rate and the CPA or Cost per Acquisition.
Some options offered in Google campaigns or Facebook campaigns also include this form of measurement and payment. In other words, this type of digital marketing metrics allows you to buy visits to a website. In this way, both the number of clicks and impressions will improve.
Other measurement methods in marketing
As we explained, the metrics you choose will largely depend on your objectives. You can also measure the following parameters to establish a more specific action plan in line with the goal you want to achieve:
Visitor segmentation . Knowing the origin, age or gender of those who visit your website will help you buy more specific ads. In addition, you will reach your target audience and be able to adapt your actions to the interests of each population segment.
New vs. returning visitors . Thanks to this data, you will be able to see if you are retaining your customers or if, on the contrary, new buyers are arriving to your e-commerce site . They will also help you to check if your digital marketing actions are serving to promote your products and services.
Permanence on the website . If you know the average duration of visits to your website, you can deduce the interest that your content generates. It will also help you create new content that captures attention and retains customers.
Visits by device . Many websites are only designed to be visited from a computer. However, more and more people have a mobile phone, so it is also useful to know this data in order to design an effective digital strategy.
Now that you know what the most important digital marketing metrics are for 2022, what are you waiting for to put them into practice? Don't forget that keeping them in mind when designing your strategy will help your business grow exponentially. Don't neglect them and get the most out of them!