Contact the potential buyer
Posted: Thu Jan 23, 2025 8:58 am
This process may involve phone calls, emails, instant messaging, social media. Even paper mail can attract attention. Introduce yourself clearly and distinctly, give a company presentation, and vividly and convincingly show the benefits and advantages of your products for the client.
You shouldn't expect instant results from cold sales. Communication with a potential buyer needs to be maintained. But not at the cost of constant calls or intrusive messages, which will lead to belize mobile phone numbers database a negative reaction from the client, or even outright rudeness.
Continue promoting the product
The client's interest in your offer is possible already at the first contact. But he will search and clarify additional information about the product on social networks, read reviews, consult with friends in order to strengthen the intention to buy exactly this.
Therefore, your product should be visible, in the users' field of vision. To do this, update the site, maintain groups, and do not interrupt communication with customers.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Step 6: Evaluate the effectiveness of cold sales
The analysis of indicators is intended to determine the effectiveness of this type of implementation: the number of contracts concluded, conversion to purchase. A properly formed database, manager motivation, and analysis of results influence the increase in the effectiveness of cold calls. It is important to study the productivity of each specialist, track the dynamics and effectiveness of the conversation. It is imperative to record errors, analyze them and learn to avoid them.
An analysis of the cold sales scheme used may show that the set goals have not been achieved, the number of new clients is less than planned. And yet, the team's effectiveness is obvious. It is important to take into account the identified errors and adjust the KPI for employees in order to achieve the intended indicators.
You shouldn't expect instant results from cold sales. Communication with a potential buyer needs to be maintained. But not at the cost of constant calls or intrusive messages, which will lead to belize mobile phone numbers database a negative reaction from the client, or even outright rudeness.
Continue promoting the product
The client's interest in your offer is possible already at the first contact. But he will search and clarify additional information about the product on social networks, read reviews, consult with friends in order to strengthen the intention to buy exactly this.
Therefore, your product should be visible, in the users' field of vision. To do this, update the site, maintain groups, and do not interrupt communication with customers.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Step 6: Evaluate the effectiveness of cold sales
The analysis of indicators is intended to determine the effectiveness of this type of implementation: the number of contracts concluded, conversion to purchase. A properly formed database, manager motivation, and analysis of results influence the increase in the effectiveness of cold calls. It is important to study the productivity of each specialist, track the dynamics and effectiveness of the conversation. It is imperative to record errors, analyze them and learn to avoid them.
An analysis of the cold sales scheme used may show that the set goals have not been achieved, the number of new clients is less than planned. And yet, the team's effectiveness is obvious. It is important to take into account the identified errors and adjust the KPI for employees in order to achieve the intended indicators.