Increase your conversion by sending the right material according to the lead stage
Posted: Thu Jan 23, 2025 8:59 am
how-marketing-and-sales-come-together-rd-station-blog
Keeping the lead engaged with rich materials throughout the sales process is essential to increasing the chances of closing.
With the new integration, you can create campaigns to help the salesperson keep the lead engaged during the contact or proposal follow-up period and increase the chances of closing.
This way, you can create the email automations below and increase your sales team's conversion:
Sending current customer testimonials and competitor comparison eBooks to leads that have entered the “Proposal Submitted” stage will help demonstrate the value of purchasing from your company;
Send content about the benefits of hiring a solution like the one your company offers to opportunities that are coming into the sales funnel, which reinforces the seller's argument;
Send the ROI calculator to opportunities that have entered the final dominican republic whatsapp resource stages of the “Negotiation” funnel.
All this will be possible because RD Station CRM will send the funnel stage changes and the tasks performed in sales to RD Station Marketing . In this way, the actions carried out by the sales team are reflected in Marketing, which can create actions together to reinforce the sales argument.
We leave you here this video about what a CRM is and how it works, to clarify any doubts you may have:
Recover potential customers who were not yet ready to buy
It is very common for the sales team to lose a sale because the lead was not yet ready to buy.
With Marketing and Sales integration , lost leads can be recaptured by re-engaging them with marketing automation and sending them back to the salesperson when they are ready to buy.
In practice, we're talking about retargeting 30-40% of your lead base approximately 1-2 months later . How many more sales would you make if you could increase your lead base by 40%? And how much would you save on marketing actions?
With this new feature, you can create integrated marketing and sales campaigns for:
Resume opportunities lost due to lack of contact
Resume lost opportunities due to low priority or contact at the wrong time
These campaigns are possible because RD Station CRM sends the final status of an opportunity to RD Station Marketing, marking it as lost.
Keeping the lead engaged with rich materials throughout the sales process is essential to increasing the chances of closing.
With the new integration, you can create campaigns to help the salesperson keep the lead engaged during the contact or proposal follow-up period and increase the chances of closing.
This way, you can create the email automations below and increase your sales team's conversion:
Sending current customer testimonials and competitor comparison eBooks to leads that have entered the “Proposal Submitted” stage will help demonstrate the value of purchasing from your company;
Send content about the benefits of hiring a solution like the one your company offers to opportunities that are coming into the sales funnel, which reinforces the seller's argument;
Send the ROI calculator to opportunities that have entered the final dominican republic whatsapp resource stages of the “Negotiation” funnel.
All this will be possible because RD Station CRM will send the funnel stage changes and the tasks performed in sales to RD Station Marketing . In this way, the actions carried out by the sales team are reflected in Marketing, which can create actions together to reinforce the sales argument.
We leave you here this video about what a CRM is and how it works, to clarify any doubts you may have:
Recover potential customers who were not yet ready to buy
It is very common for the sales team to lose a sale because the lead was not yet ready to buy.
With Marketing and Sales integration , lost leads can be recaptured by re-engaging them with marketing automation and sending them back to the salesperson when they are ready to buy.
In practice, we're talking about retargeting 30-40% of your lead base approximately 1-2 months later . How many more sales would you make if you could increase your lead base by 40%? And how much would you save on marketing actions?
With this new feature, you can create integrated marketing and sales campaigns for:
Resume opportunities lost due to lack of contact
Resume lost opportunities due to low priority or contact at the wrong time
These campaigns are possible because RD Station CRM sends the final status of an opportunity to RD Station Marketing, marking it as lost.