Project progress metrics
Posted: Thu Jan 23, 2025 9:01 am
Any company has KPIs – key performance indicators. First, they are set, and then the path and development of a strategy to achieve them begins. KPIs most often include: investment rate, sales level, interaction with the audience. Let's look at each of them in more detail.
Sales indicator
This is the most obvious and simple marker malaysia mobile phone numbers database that indicates the success/failure of the work you have done. It is this indicator that determines the further distribution of forces and resources. It is important to establish clear periods for tracking the dynamics, for example, once a month. Then, after a while, you can compare your results with the previous year or with competitors. This indicator is always measured in monetary terms or percentages.
Investment rate
This is an important component that shows how wisely the money was invested and how it affected the work. There are two main indicators:
Return on Investment (ROI) – the ratio of profit to costs (for a given period).
Advertising to sales (A/S) – the amount of funds invested in project promotion (in percent).
Investment indicators
Source: shutterstock.com
Audience attitude towards the product
Once the project promotion has been implemented, it is possible to determine the audience's attitude towards the product. The audience engagement indicator is responsible for this.
The connection between strengthening the positions of existing clients and the growth of new ones increases as a more successful advertising campaign is implemented. Three indicators are identified that are responsible for interaction with the audience:
growth in quantitative audience indicators over a specified period;
increasing customer loyalty to the product;
audience engagement with the product (reviews, subscriptions, likes).
Read also!
"9 Types of Customer Loyalty Programs"
Read more
Project promotion strategy
There are three effective strategies for promoting a project:
Product promotion
A number of specialists are involved in the development of the brand, attracted to promote the brand and increase sales. The main goal is to increase sales, and the scheme used is quite aggressive: the manufacturer gives its product to an intermediary, who, in turn, must sell it by any means necessary.
Marketers literally push products to distributors using sales simulation techniques. It works, but it only works for a short time.
Attracting a client
The main goal is the audience. To do this, marketers develop strategies that create excitement around the product. They use already known channels - marketing communications and PR. The main goal is to stimulate interest in the product/service so that the client ultimately makes a payment.
Sales indicator
This is the most obvious and simple marker malaysia mobile phone numbers database that indicates the success/failure of the work you have done. It is this indicator that determines the further distribution of forces and resources. It is important to establish clear periods for tracking the dynamics, for example, once a month. Then, after a while, you can compare your results with the previous year or with competitors. This indicator is always measured in monetary terms or percentages.
Investment rate
This is an important component that shows how wisely the money was invested and how it affected the work. There are two main indicators:
Return on Investment (ROI) – the ratio of profit to costs (for a given period).
Advertising to sales (A/S) – the amount of funds invested in project promotion (in percent).
Investment indicators
Source: shutterstock.com
Audience attitude towards the product
Once the project promotion has been implemented, it is possible to determine the audience's attitude towards the product. The audience engagement indicator is responsible for this.
The connection between strengthening the positions of existing clients and the growth of new ones increases as a more successful advertising campaign is implemented. Three indicators are identified that are responsible for interaction with the audience:
growth in quantitative audience indicators over a specified period;
increasing customer loyalty to the product;
audience engagement with the product (reviews, subscriptions, likes).
Read also!
"9 Types of Customer Loyalty Programs"
Read more
Project promotion strategy
There are three effective strategies for promoting a project:
Product promotion
A number of specialists are involved in the development of the brand, attracted to promote the brand and increase sales. The main goal is to increase sales, and the scheme used is quite aggressive: the manufacturer gives its product to an intermediary, who, in turn, must sell it by any means necessary.
Marketers literally push products to distributors using sales simulation techniques. It works, but it only works for a short time.
Attracting a client
The main goal is the audience. To do this, marketers develop strategies that create excitement around the product. They use already known channels - marketing communications and PR. The main goal is to stimulate interest in the product/service so that the client ultimately makes a payment.