15 LinkedIn Phrase Templates That Work Ridiculously Well
Posted: Thu Jan 23, 2025 9:17 am
On LinkedIn, one of the keys to standing out is having a captivating hook that reveals your uniqueness and sparks interest.
Your profile often becomes the first point of contact with professionals from all over the world and, above all, with your leads! That's why it's crucial to make an impact from the start.
What is a LinkedIn phrase? Why should you work on it? And how to do it?
In this article, I'll give you all the keys to creating a phrase that works, and give you 15 examples to boost your engagement!
What is a LinkedIn phrase?
A LinkedIn tagline , as the name suggests, is a writing technique that aims to create a compelling tagline that will keep the reader interested.
If you read my blog posts on The Growth Machine, you already know that copywriting plays a vital role on LinkedIn.
In fact, there are several very specific places or situations where you will have to work on your writing: your payroll directors email list profile, your outreach messages on LinkedIn , your publications on LinkedIn...
The phrase must be worked on in each of these places and can take several forms.
That's what I'm going to show you next.
Different types of phrases for LinkedIn
On LinkedIn, the phrase can be differentiated in 3 ways:
1. The phrase of your LinkedIn posts;
2. Your LinkedIn profile phrase;
3. The phrase of your messages on LinkedIn .
Phrases for your LinkedIn messages
The sentence is designed to grab your attention and make you want to click (=interact) to read the rest.
It plays by LinkedIn's rules, which only shows a limited number of characters for a post when you scroll.
Your profile often becomes the first point of contact with professionals from all over the world and, above all, with your leads! That's why it's crucial to make an impact from the start.
What is a LinkedIn phrase? Why should you work on it? And how to do it?
In this article, I'll give you all the keys to creating a phrase that works, and give you 15 examples to boost your engagement!
What is a LinkedIn phrase?
A LinkedIn tagline , as the name suggests, is a writing technique that aims to create a compelling tagline that will keep the reader interested.
If you read my blog posts on The Growth Machine, you already know that copywriting plays a vital role on LinkedIn.
In fact, there are several very specific places or situations where you will have to work on your writing: your payroll directors email list profile, your outreach messages on LinkedIn , your publications on LinkedIn...
The phrase must be worked on in each of these places and can take several forms.
That's what I'm going to show you next.
Different types of phrases for LinkedIn
On LinkedIn, the phrase can be differentiated in 3 ways:
1. The phrase of your LinkedIn posts;
2. Your LinkedIn profile phrase;
3. The phrase of your messages on LinkedIn .
Phrases for your LinkedIn messages
The sentence is designed to grab your attention and make you want to click (=interact) to read the rest.
It plays by LinkedIn's rules, which only shows a limited number of characters for a post when you scroll.