AI prioritization only works for keyword-based search campaigns and not for dynamic ads
Posted: Thu Jan 23, 2025 9:23 am
The final prioritization rule is the Ad Ranking, which will determine the keyword or search topic that will participate in the auction , taking into account different factors, among which the quality of the ads in real time stands out.
What are the new match controls for queries?
In June, we announced a number of updates to search match and brand controls that you should be aware of.
In this regard, brand inclusions for broad match campaigns were incorporated, on the one hand, and brand exclusions for searches and negative keywords, on the other.
Brand inclusions for broad match campaigns
When it comes to search campaigns, brand inclusions, list of denmark cell phone number previously known as brand restrictions, limit traffic so that ads are served only on searches related to specific brands.
In this regard, it is important to note that brands are distinct from keywords. Brands, unlike keywords, are treated as individual entities.
How to use brand inclusions?
This feature will allow you to create new search campaigns with branded inclusions or add them to existing campaigns.
To use this new control, the first thing you need to do is activate the broad match keyword setting, which will cause the keywords in your campaign to be automatically set to broad match mode.
Once you have activated the broad match keyword setting in your Google Ads account, all you need to do is enter the list of brands you want to use, without having to include any spelling mistakes or language variants in the list.
What are the new match controls for queries?
In June, we announced a number of updates to search match and brand controls that you should be aware of.
In this regard, brand inclusions for broad match campaigns were incorporated, on the one hand, and brand exclusions for searches and negative keywords, on the other.
Brand inclusions for broad match campaigns
When it comes to search campaigns, brand inclusions, list of denmark cell phone number previously known as brand restrictions, limit traffic so that ads are served only on searches related to specific brands.
In this regard, it is important to note that brands are distinct from keywords. Brands, unlike keywords, are treated as individual entities.
How to use brand inclusions?
This feature will allow you to create new search campaigns with branded inclusions or add them to existing campaigns.
To use this new control, the first thing you need to do is activate the broad match keyword setting, which will cause the keywords in your campaign to be automatically set to broad match mode.
Once you have activated the broad match keyword setting in your Google Ads account, all you need to do is enter the list of brands you want to use, without having to include any spelling mistakes or language variants in the list.