Improve your upsell with The Growth Machine
Posted: Thu Jan 23, 2025 9:41 am
As the year comes to a close, you have a great opportunity, especially those of us working in the software-as-a-service (SaaS) field, to capitalize on upselling.
The end of the year is a strong and practical signal for marketers, as unused budgets need to be spent and accounting needs to be streamlined.
It's about taking advantage of this period, using the sequences we'll discuss in this article, to make the most of this upselling opportunity.
The Growth Machine is your ally in this endeavor. Let’s explore how you can leverage the power of automation to improve your holiday sales strategy .
Automate your LinkedIn outreach with The Growth Machine
Try for free
A simple campaign with a unique message for each person:
Let's get to work!
There's no need to use a complex sequence with webhooks or anything like that; a quick vp business development email list multi-channel campaign like this one will work just as well.
It's a simple 1-2 sequence that focuses on email contact , and we turn to LinkedIn when necessary.
Why email first?
Email ensures that you reach 100% of your target audience . These are your existing customers, and you likely have their email addresses. LinkedIn, on the other hand, requires you to be connected with the person, which limits your reach.
It's also important to note that we already have an existing relationship with the customers we're trying to upsell to. They've been here for some time, so they're familiar with us, they've interacted with us, they're not just cold leads.
Then we follow up with a reminder on LinkedIn. It’s personal. It basically tells the person, “Hey, this isn’t automated. I’m here and I want to talk to you.”
And even though it IS automated, it is effective. It is that kind of personal touch that puts the recipient at ease and encourages them to participate in the conversation.
Let's take a closer look at the wording:
The end of the year is a strong and practical signal for marketers, as unused budgets need to be spent and accounting needs to be streamlined.
It's about taking advantage of this period, using the sequences we'll discuss in this article, to make the most of this upselling opportunity.
The Growth Machine is your ally in this endeavor. Let’s explore how you can leverage the power of automation to improve your holiday sales strategy .
Automate your LinkedIn outreach with The Growth Machine
Try for free
A simple campaign with a unique message for each person:
Let's get to work!
There's no need to use a complex sequence with webhooks or anything like that; a quick vp business development email list multi-channel campaign like this one will work just as well.
It's a simple 1-2 sequence that focuses on email contact , and we turn to LinkedIn when necessary.
Why email first?
Email ensures that you reach 100% of your target audience . These are your existing customers, and you likely have their email addresses. LinkedIn, on the other hand, requires you to be connected with the person, which limits your reach.
It's also important to note that we already have an existing relationship with the customers we're trying to upsell to. They've been here for some time, so they're familiar with us, they've interacted with us, they're not just cold leads.
Then we follow up with a reminder on LinkedIn. It’s personal. It basically tells the person, “Hey, this isn’t automated. I’m here and I want to talk to you.”
And even though it IS automated, it is effective. It is that kind of personal touch that puts the recipient at ease and encourages them to participate in the conversation.
Let's take a closer look at the wording: