How to configure DKIM, DMARC and SPF to avoid spam?
Posted: Thu Jan 23, 2025 10:01 am
Email communication remains the cornerstone of business outreach and marketing. However, effective email campaigns are not just about crafting the perfect message, but also about making sure your emails reach the intended recipients.
With the sheer volume of emails being sent every day, how can you ensure your emails don't end up in the spam folder or, worse, go undelivered?
This is where the concept of email deliverability comes into play .
Why is email deliverability crucial?
What steps can businesses take to improve their email deliverability rates?
And how can these steps impact the overall success of an email campaign?
In this article, we'll delve into the world of email deliverability, exploring its importance, the vp engineering email list challenges it faces, and providing a step-by-step guide to setting up an effective email deliverability system.
Let's dive right in!
What is email deliverability?
Email deliverability, in essence, refers to the ability of an email message to successfully land in the recipient's primary inbox . It's not just about sending an email; it's about ensuring that the email is accepted and placed correctly by the Internet Service Provider (ISP).
To understand this better, consider the journey of an email. Once sent, it doesn't land directly in the recipient's inbox. It goes through various filters and checks set up by ISPs to prevent spam, phishing, and other malicious activities.
These filters evaluate several factors, from the reputation of the sender to the content of the email itself.
But why so much scrutiny?
With the rise in cyber threats and daily emails, Internet Service Providers have put in place rigorous measures to protect their users. As a result, businesses and marketers need to be more strategic and informed about their email practices to ensure their messages reach their intended audience.
Think of email deliverability as a series of checkpoints to visualize. The email is evaluated at each point, and if it passes all the tests, it goes to the primary inbox. If not, it may end up in the spam folder or not be delivered.
With the sheer volume of emails being sent every day, how can you ensure your emails don't end up in the spam folder or, worse, go undelivered?
This is where the concept of email deliverability comes into play .
Why is email deliverability crucial?
What steps can businesses take to improve their email deliverability rates?
And how can these steps impact the overall success of an email campaign?
In this article, we'll delve into the world of email deliverability, exploring its importance, the vp engineering email list challenges it faces, and providing a step-by-step guide to setting up an effective email deliverability system.
Let's dive right in!
What is email deliverability?
Email deliverability, in essence, refers to the ability of an email message to successfully land in the recipient's primary inbox . It's not just about sending an email; it's about ensuring that the email is accepted and placed correctly by the Internet Service Provider (ISP).
To understand this better, consider the journey of an email. Once sent, it doesn't land directly in the recipient's inbox. It goes through various filters and checks set up by ISPs to prevent spam, phishing, and other malicious activities.
These filters evaluate several factors, from the reputation of the sender to the content of the email itself.
But why so much scrutiny?
With the rise in cyber threats and daily emails, Internet Service Providers have put in place rigorous measures to protect their users. As a result, businesses and marketers need to be more strategic and informed about their email practices to ensure their messages reach their intended audience.
Think of email deliverability as a series of checkpoints to visualize. The email is evaluated at each point, and if it passes all the tests, it goes to the primary inbox. If not, it may end up in the spam folder or not be delivered.