Create your email templates
Posted: Thu Jan 23, 2025 10:20 am
The next step is to create your email templates for different scenarios and purposes.
Your email templates should be engaging and personalized. Make sure to include a clear call to action (CTA) in each email.
Some best practices for creating email templates are:
Use a clear and catchy subject line that conveys the purpose and value of your email. Your subject line should grab your recipient's attention and entice them to open your email.
Keep your message short, simple, and focused on one goal or action. Your message should be easy vp hr email list to read and understand, and avoid unnecessary details or distractions.
Use a friendly, conversational tone that reflects your brand's voice and personality. Your tone should match your audience's expectations and preferences, and build trust and rapport with them.
Don't hesitate to use bullet points, images, or simple emojis to break up long blocks of text and make your email more visually appealing. "Area" your text and don't send something that will strain the eyes just by looking at it.
End with a clear and compelling CTA that invites the recipient to take the next step in the sales process. Your CTA should be visible, actionable, and urgent.
Here is a template we send out after our onboarding sessions:
Subject:
What did you think of the onboarding session?
Hello {{firstname}} ,
Thanks again for participating in our webinar yesterday.
I hope you enjoyed it, and that it gave you lots of ideas on how to implement LaGrowthMachine!
And yes, before you ask, this is an example of a multi-channel sequence applied to inbound leads
Hit us up on Intercom if you have any questions, there will be real humans to answer. We promise.
PS: I've added you on LinkedIn, make sure to accept me!
{{identity.firstname}}
Step 3: Identify your tracking triggers
Now that you have your LaGrowthMachine account ready and your email templates on hand, the next step is to identify what will trigger each of these templates in your sequence.
Identifying these triggers will help you set up automation rules to send emails based on certain conditions.
You can set triggers for all sorts of things, like when
Customers make a purchase
Potential customers subscribe to your newsletter
Potential customers interact with your website or social media accounts
Potential customers participate in a webinar hosted by you
This isn't rocket science, we even provide you with one of the templates we use for our onboarding.
Quick Tip
You can use the SMART model to define your follow-up triggers:
– Specific: Clearly define what you want to achieve.
– Measurable: Set goals that can be tracked and measured.
– Attainable: Break larger goals down into smaller, attainable steps.
– Relevant: Make sure the goal aligns with your long-term goals.
– Timely: Set a timeline and deadline for your goal.
For example, instead of “I want to follow up with my leads,” say:
“I want to email my potential customers a day after they sign up for a free trial, asking them what they think of the product and offering them a 10% discount if they upgrade within a week.”
This way, you can create clear and effective follow-up emails that will help you achieve the results you want.
Your email templates should be engaging and personalized. Make sure to include a clear call to action (CTA) in each email.
Some best practices for creating email templates are:
Use a clear and catchy subject line that conveys the purpose and value of your email. Your subject line should grab your recipient's attention and entice them to open your email.
Keep your message short, simple, and focused on one goal or action. Your message should be easy vp hr email list to read and understand, and avoid unnecessary details or distractions.
Use a friendly, conversational tone that reflects your brand's voice and personality. Your tone should match your audience's expectations and preferences, and build trust and rapport with them.
Don't hesitate to use bullet points, images, or simple emojis to break up long blocks of text and make your email more visually appealing. "Area" your text and don't send something that will strain the eyes just by looking at it.
End with a clear and compelling CTA that invites the recipient to take the next step in the sales process. Your CTA should be visible, actionable, and urgent.
Here is a template we send out after our onboarding sessions:
Subject:
What did you think of the onboarding session?
Hello {{firstname}} ,
Thanks again for participating in our webinar yesterday.
I hope you enjoyed it, and that it gave you lots of ideas on how to implement LaGrowthMachine!
And yes, before you ask, this is an example of a multi-channel sequence applied to inbound leads
Hit us up on Intercom if you have any questions, there will be real humans to answer. We promise.
PS: I've added you on LinkedIn, make sure to accept me!
{{identity.firstname}}
Step 3: Identify your tracking triggers
Now that you have your LaGrowthMachine account ready and your email templates on hand, the next step is to identify what will trigger each of these templates in your sequence.
Identifying these triggers will help you set up automation rules to send emails based on certain conditions.
You can set triggers for all sorts of things, like when
Customers make a purchase
Potential customers subscribe to your newsletter
Potential customers interact with your website or social media accounts
Potential customers participate in a webinar hosted by you
This isn't rocket science, we even provide you with one of the templates we use for our onboarding.
Quick Tip
You can use the SMART model to define your follow-up triggers:
– Specific: Clearly define what you want to achieve.
– Measurable: Set goals that can be tracked and measured.
– Attainable: Break larger goals down into smaller, attainable steps.
– Relevant: Make sure the goal aligns with your long-term goals.
– Timely: Set a timeline and deadline for your goal.
For example, instead of “I want to follow up with my leads,” say:
“I want to email my potential customers a day after they sign up for a free trial, asking them what they think of the product and offering them a 10% discount if they upgrade within a week.”
This way, you can create clear and effective follow-up emails that will help you achieve the results you want.