How to build trust with the right email campaigns
Posted: Thu Jan 23, 2025 10:37 am
Adjust the send time, offer, discounts, etc. According to our Email Benchmarks Report, personalization is much more effective in the email body copy than the subject line, with better results across the board, including higher click-through rates. And, in general, get to know your audience better and send them more relevant content instead of just using their first name more on relevance later on. Plus, make the copy feel personal. Even an automated email like the welcome email below can feel personal if it’s based on the voice of customer research and reflects the actual experience your customers may be going through.
Email copywriting from Growth Mentor that feels cyprus telegram database personal, even though the email's automated Could you be more specific? And I mean everywhere: in your subject lines, your body copy, and your CTAs. And not just in your email copywriting. Here are some ways to get more specific in your email copy: Use the voice of customer data, a.k.a. your customer’s own words. And not just as social proof like quotes and reviews.
Incorporate it into your email copy to resonate with your target audience and what they really think. Drill down on your customer’s specific problem. Use specific nouns and adjectives to talk about what your potential customers are likely to be dealing with in real life. Avoid buzzwords and overused general phrases like my favorite, “take something to the next level.” I mean, there’s gotta be a better way to tie it to your customer’s actual situation.
Email copywriting from Growth Mentor that feels cyprus telegram database personal, even though the email's automated Could you be more specific? And I mean everywhere: in your subject lines, your body copy, and your CTAs. And not just in your email copywriting. Here are some ways to get more specific in your email copy: Use the voice of customer data, a.k.a. your customer’s own words. And not just as social proof like quotes and reviews.
Incorporate it into your email copy to resonate with your target audience and what they really think. Drill down on your customer’s specific problem. Use specific nouns and adjectives to talk about what your potential customers are likely to be dealing with in real life. Avoid buzzwords and overused general phrases like my favorite, “take something to the next level.” I mean, there’s gotta be a better way to tie it to your customer’s actual situation.