How to write effective sales email subjects?
Posted: Sat Jan 25, 2025 3:47 am
Now that we’ve gone over what sales email subject lines are and why they’re important, let’s talk about writing them.
I found this great quote from MailChimp that goes like this: “The best subject lines tell what’s inside, and the worst ones sell what’s inside.”
It's a great mantra when crafting email subject lines. The goal is to create curiosity rather than making a direct hard sell.
Be clear and concise
This is the best way to ensure that your email will be read. It means getting to the point and avoiding vp r&d email lists long-winded sentences or unnecessary words.
For example, don't say:
Subject:
10 Reasons Why Company XYZ Is The Best Choice For You
Instead, you could use shorter, more interesting email subject lines like:
Subject:
Find out why XYZ company is the best choice
See how we’re generating curiosity? We want the lead to think, “I wonder what company XYZ does…”
You can also use catchy phrases, humor, or even questions to make your subject lines stand out.
Be brief and clear
Try to keep your subject lines to 50 characters or less. Many email providers like Gmail have a character limit when displaying the subject line.
Plus, short subject lines are easier to read and understand and easier on the eyes. Why make your leads squint and strain to understand your message?
Another example, instead of:
Subject:
Here's what you need to know about XYZ Company
You could try something like:
Subject:
XYZ Company: Get the Facts
This brings me to my next point, use emojis and/or symbols to make your subject line more fun!
Stimulate your leads
Emojis and symbols can add visual appeal. They also help distinguish them in the sea of emails from your leads.
However, keep in mind that you should be mindful of which emojis you use and how often, as too many can be off-putting.
Additionally, using action words like “learn,” “discover,” etc. combined with words that create a sense of urgency, like “now” or “urgent,” will also result in higher open rates.
For example, instead of:
I found this great quote from MailChimp that goes like this: “The best subject lines tell what’s inside, and the worst ones sell what’s inside.”
It's a great mantra when crafting email subject lines. The goal is to create curiosity rather than making a direct hard sell.
Be clear and concise
This is the best way to ensure that your email will be read. It means getting to the point and avoiding vp r&d email lists long-winded sentences or unnecessary words.
For example, don't say:
Subject:
10 Reasons Why Company XYZ Is The Best Choice For You
Instead, you could use shorter, more interesting email subject lines like:
Subject:
Find out why XYZ company is the best choice
See how we’re generating curiosity? We want the lead to think, “I wonder what company XYZ does…”
You can also use catchy phrases, humor, or even questions to make your subject lines stand out.
Be brief and clear
Try to keep your subject lines to 50 characters or less. Many email providers like Gmail have a character limit when displaying the subject line.
Plus, short subject lines are easier to read and understand and easier on the eyes. Why make your leads squint and strain to understand your message?
Another example, instead of:
Subject:
Here's what you need to know about XYZ Company
You could try something like:
Subject:
XYZ Company: Get the Facts
This brings me to my next point, use emojis and/or symbols to make your subject line more fun!
Stimulate your leads
Emojis and symbols can add visual appeal. They also help distinguish them in the sea of emails from your leads.
However, keep in mind that you should be mindful of which emojis you use and how often, as too many can be off-putting.
Additionally, using action words like “learn,” “discover,” etc. combined with words that create a sense of urgency, like “now” or “urgent,” will also result in higher open rates.
For example, instead of: