How to develop the best lead generation funnel
Posted: Sat Jan 25, 2025 3:53 am
In any business today it is known that a lead generation funnel is needed to boost sales.
But what is a lead generation funnel? And more importantly, how do you create a marketing funnel that works for your business?
In this blog post, we'll give you the information you need to create a lead generation funnel that helps you find and convert more leads.
So read on if you're ready to improve your lead generation strategies !
What is a lead generation funnel?
A lead funnel is the steps you create to get prospects from the awareness phase to becoming customers .
It exists to nurture your leads from the moment they enter your website and learn more about you.
A lead generation funnel helps you build a relationship with your leads so that when they vp risk email lists do make a purchase, they are more likely to buy from you.
It can be as simple or as complicated as you want.
But the ultimate goal is to have it optimized for a great customer experience, which will result in more leads converting into customers.
There are three levels in every lead generation funnel:
1. Top of the funnel (TOFU):
TOFU -not food- is the beginning of every lead generation in Linkedin (or other tool) sales funnel.
It's where your leads first become aware of your business and start learning about it.
This first stage is therefore reserved for awareness raising.
At this stage, make sure your marketing leads find the information they need quickly and easily so they can learn more about what you offer.
Here, you will need to create content that will help them learn about your product or service and give them a better understanding of how it can benefit them.
2. Middle of the funnel (MOFU):
The middle of the funnel is where you will focus on generating leads.
In this phase, you will need to create content and offers that will help you capture those leads.
This could include providing downloadable content, such as e-books, white papers or webinars, or offering discounts on products or services.
Useful tip
Make sure the content you offer is free.
Free in the sense that it doesn't cost your leads any money, although it does require them to give you their contact information (which is better for this stage).
However, don't charge money for this type of content, as it will drive away potential leads
But what is a lead generation funnel? And more importantly, how do you create a marketing funnel that works for your business?
In this blog post, we'll give you the information you need to create a lead generation funnel that helps you find and convert more leads.
So read on if you're ready to improve your lead generation strategies !
What is a lead generation funnel?
A lead funnel is the steps you create to get prospects from the awareness phase to becoming customers .
It exists to nurture your leads from the moment they enter your website and learn more about you.
A lead generation funnel helps you build a relationship with your leads so that when they vp risk email lists do make a purchase, they are more likely to buy from you.
It can be as simple or as complicated as you want.
But the ultimate goal is to have it optimized for a great customer experience, which will result in more leads converting into customers.
There are three levels in every lead generation funnel:
1. Top of the funnel (TOFU):
TOFU -not food- is the beginning of every lead generation in Linkedin (or other tool) sales funnel.
It's where your leads first become aware of your business and start learning about it.
This first stage is therefore reserved for awareness raising.
At this stage, make sure your marketing leads find the information they need quickly and easily so they can learn more about what you offer.
Here, you will need to create content that will help them learn about your product or service and give them a better understanding of how it can benefit them.
2. Middle of the funnel (MOFU):
The middle of the funnel is where you will focus on generating leads.
In this phase, you will need to create content and offers that will help you capture those leads.
This could include providing downloadable content, such as e-books, white papers or webinars, or offering discounts on products or services.
Useful tip
Make sure the content you offer is free.
Free in the sense that it doesn't cost your leads any money, although it does require them to give you their contact information (which is better for this stage).
However, don't charge money for this type of content, as it will drive away potential leads