8 B2B Strategies for Sellers
Posted: Sat Jan 25, 2025 5:55 am
B2B marketing strategies are important and useful in many ways. Below we have developed some sales strategies that are similarly used in the marketing world to identify how salespeople can improve their contact making.
Be pedagogical (inbound)
Some of the most searched things on the internet are people looking for help. The “how to” title – a close cousin of the listicle article – is the third most popular preferred title, at 17%. This means to you as a marketer that a lot of people are looking for advice, which means any way you can help people make a smart decision in your industry will be good for your reputation.
No one can be an expert on everything. We need instructions/guides, statistics, secrets and the famous “tricks” to know what is best. Providing people with this information will give you a boost against the competition, especially if you do it in person (for example, via email or social media).
Interact where they are
You don’t just want to “be” where your ideal clients are, you want to interact with them there. Yes, this ceo email list usually means you’ll need to be on social media a lot, but you can also do this through in-person networking or by becoming an influencer in your industry.
stand out
Find a unique way to spread the message you want to convey and people will notice. Once they understand what you do and how you can help them, they will not only come to you when they need you, but they will also recommend you to others.
Promote your content (outbound)
Getting the word out there can be a real challenge. Here are some ways to get started:
Useful links . If your company has written an article on a topic that people discuss with you regularly, use it as a tool. Provide them with the link to that helpful article and you'll be the person they turn to for questions and ultimately, to purchase.
TheGrowthMachine. Our tool will help you automate outreach to potential customers at scale to give you a competitive advantage. You can use it to nurture your leads with your content on LinkedIn, via email, or even on Twitter !
Videos. Create videos that explain a topic or a pain point of your ideal clients. Keep it short though – people who don’t know you want you to get to the point quickly.
Personalize your messages. Customize your messages based on your recipients and watch your results soar. We often feel like we're just a number in the world, so having something personalized to our tastes, names, and challenges feels good. It will help you stand out from the competition.
Social Media Messaging – Create messages that help you get noticed for what you do. Send messages directly to people (preferably using automation as well to save time) on the platform that best suits your audience. LinkedIn messaging , Facebook outreach, and even Instagram can all be useful platforms depending on who you want to get in touch with.
b2b marketing
Emails with a purpose. Contacting people “out of the blue” doesn’t help. Send emails to people for a reason and you’re more likely to see results. This also ties in with making people feel like just a number. Especially if you’re contacting them daily with proposals. Stand out by making it about them and their needs.
Be pedagogical (inbound)
Some of the most searched things on the internet are people looking for help. The “how to” title – a close cousin of the listicle article – is the third most popular preferred title, at 17%. This means to you as a marketer that a lot of people are looking for advice, which means any way you can help people make a smart decision in your industry will be good for your reputation.
No one can be an expert on everything. We need instructions/guides, statistics, secrets and the famous “tricks” to know what is best. Providing people with this information will give you a boost against the competition, especially if you do it in person (for example, via email or social media).
Interact where they are
You don’t just want to “be” where your ideal clients are, you want to interact with them there. Yes, this ceo email list usually means you’ll need to be on social media a lot, but you can also do this through in-person networking or by becoming an influencer in your industry.
stand out
Find a unique way to spread the message you want to convey and people will notice. Once they understand what you do and how you can help them, they will not only come to you when they need you, but they will also recommend you to others.
Promote your content (outbound)
Getting the word out there can be a real challenge. Here are some ways to get started:
Useful links . If your company has written an article on a topic that people discuss with you regularly, use it as a tool. Provide them with the link to that helpful article and you'll be the person they turn to for questions and ultimately, to purchase.
TheGrowthMachine. Our tool will help you automate outreach to potential customers at scale to give you a competitive advantage. You can use it to nurture your leads with your content on LinkedIn, via email, or even on Twitter !
Videos. Create videos that explain a topic or a pain point of your ideal clients. Keep it short though – people who don’t know you want you to get to the point quickly.
Personalize your messages. Customize your messages based on your recipients and watch your results soar. We often feel like we're just a number in the world, so having something personalized to our tastes, names, and challenges feels good. It will help you stand out from the competition.
Social Media Messaging – Create messages that help you get noticed for what you do. Send messages directly to people (preferably using automation as well to save time) on the platform that best suits your audience. LinkedIn messaging , Facebook outreach, and even Instagram can all be useful platforms depending on who you want to get in touch with.
b2b marketing
Emails with a purpose. Contacting people “out of the blue” doesn’t help. Send emails to people for a reason and you’re more likely to see results. This also ties in with making people feel like just a number. Especially if you’re contacting them daily with proposals. Stand out by making it about them and their needs.