Long-term evergreen keyword
Posted: Sun Jan 26, 2025 5:10 am
Long-term evergreen keywords are those that never stop being relevant . Their traffic level may fluctuate over time, but there won't be any drastic changes. They will remain at a moderate but consistent level . They will give you more benefits in the long run than other types of keywords, which is so important when it comes to measuring the time to obtain SEO results .
If you create content around long-term evergreen keywords , you can appear in users' search results for years. For this reason, make sure that your content ages well or update it from time to time.
Evergreen content is often informative or educational . This adds the benefit of increasing your website’s authority, which increases its exposure in search algorithms and builds loyal readers.
Branded keywords
Branded keywords contain your brand name or one of its variations.
This type of keyword is searched by users who already know about your business, but want to learn more about it or make a purchase. Consider this when designing the content that will appear on these pages.
Don't think that just because someone is searching for your name, you don't have to worry about appearing vp facility manager email list on the first page of results. It's important for your business to be on the first result, especially if there are other brands with the same name.
Navigational
These keywords are similar to branded keywords . Navigational keywords are used by users who are already familiar with your product or brand and want to find the website. Their purpose is strictly navigational.
Ranking high on the SERP for this type of keyword makes it easy for your customers to find your website.
Product defining keyword
Product defining keywords are used by users who are searching for a product that your online business sells. They are detailed keywords that describe the product in question.
Users searching for product defining keywords are already early in the buying process . Your goal should be to give them that last push they need to make the purchase and make the process as easy as possible.
To define this type of keyword, make a detailed description of your products and choose a couple of words relevant to the users of that description to add to the keyword .
If you create content around long-term evergreen keywords , you can appear in users' search results for years. For this reason, make sure that your content ages well or update it from time to time.
Evergreen content is often informative or educational . This adds the benefit of increasing your website’s authority, which increases its exposure in search algorithms and builds loyal readers.
Branded keywords
Branded keywords contain your brand name or one of its variations.
This type of keyword is searched by users who already know about your business, but want to learn more about it or make a purchase. Consider this when designing the content that will appear on these pages.
Don't think that just because someone is searching for your name, you don't have to worry about appearing vp facility manager email list on the first page of results. It's important for your business to be on the first result, especially if there are other brands with the same name.
Navigational
These keywords are similar to branded keywords . Navigational keywords are used by users who are already familiar with your product or brand and want to find the website. Their purpose is strictly navigational.
Ranking high on the SERP for this type of keyword makes it easy for your customers to find your website.
Product defining keyword
Product defining keywords are used by users who are searching for a product that your online business sells. They are detailed keywords that describe the product in question.
Users searching for product defining keywords are already early in the buying process . Your goal should be to give them that last push they need to make the purchase and make the process as easy as possible.
To define this type of keyword, make a detailed description of your products and choose a couple of words relevant to the users of that description to add to the keyword .