How does Google's Artificial Intelligence impact search?
Posted: Sun Jan 26, 2025 5:15 am
It is important to clarify that Google's RankBrain algorithm does not classify content or process user queries, at least not all of them, but it is one of the three most important factors that Google considers when classifying content.
Search results have changed with the arrival of Google's Artificial Intelligence. For example, websites that optimize their content and adapt it to the user's search intent can gain more traffic by appearing among the first results.
Searches with long-tail keywords are easier to process and yield more efficient results (something that was almost impossible for the old algorithms). Uncommon keywords have the opportunity to appear in the search engine and gain traffic, since the Google RankBrain algorithm is able to process and understand them.
And, most logically and obviously, queries are now simpler and smarter, and they are more meaningful and understandable to Google.
Google Artificial Intelligence and SEO
Google Artificial Intelligence and SEO
What happens now with the way SEO is done? This has to be the most important question you must have since I started the post, or am I wrong? But far from stating that SEO has died because of Google's Artificial Intelligence , as many said when this vp financial email list algorithm left Google's nest, I want to persuade you to consider some aspects that will improve your SEO strategy and make it fit the Google RankBrain algorithm.
SEO is not dead, since the Google RankBrain algorithm appeared, but several SEO aspects have changed and we must update our web positioning strategies.
Different ranking signals are applied for different queries
Google's AI works with machine learning , which means that the algorithm detects each new signal that appears on a website and checks it to see if it corresponds to the user's search intent at that moment.
But these signals are no longer those that lead to the optimization of a website, such as keywords, links, deep content, among others, but rather those that accurately match the query. Approximations do not count! Now, precise signals are needed .
Search results have changed with the arrival of Google's Artificial Intelligence. For example, websites that optimize their content and adapt it to the user's search intent can gain more traffic by appearing among the first results.
Searches with long-tail keywords are easier to process and yield more efficient results (something that was almost impossible for the old algorithms). Uncommon keywords have the opportunity to appear in the search engine and gain traffic, since the Google RankBrain algorithm is able to process and understand them.
And, most logically and obviously, queries are now simpler and smarter, and they are more meaningful and understandable to Google.
Google Artificial Intelligence and SEO
Google Artificial Intelligence and SEO
What happens now with the way SEO is done? This has to be the most important question you must have since I started the post, or am I wrong? But far from stating that SEO has died because of Google's Artificial Intelligence , as many said when this vp financial email list algorithm left Google's nest, I want to persuade you to consider some aspects that will improve your SEO strategy and make it fit the Google RankBrain algorithm.
SEO is not dead, since the Google RankBrain algorithm appeared, but several SEO aspects have changed and we must update our web positioning strategies.
Different ranking signals are applied for different queries
Google's AI works with machine learning , which means that the algorithm detects each new signal that appears on a website and checks it to see if it corresponds to the user's search intent at that moment.
But these signals are no longer those that lead to the optimization of a website, such as keywords, links, deep content, among others, but rather those that accurately match the query. Approximations do not count! Now, precise signals are needed .