Challenges for insurance brokers
Posted: Sun Jan 26, 2025 5:26 am
Own presentation, based on ARD/ZDF online study 2019: Media internet usage and video-on-demand continue to gain in importance by Natalie Beisch, Wolfgang Koch and Carmen Schäfer (German-speaking population aged 14 and over (2019: n = 2,000)
Own presentation, based on ARD/ZDF online study 2019: Media internet usage and video-on-demand continue to gain in importance by Natalie Beisch, Wolfgang Koch and Carmen Schäfer (German-speaking population aged 14 and over (2019: n = 2,000)
Already 76 percent of the German-speaking population aged 14 and over used the Internet daily in 2021. At the same time, the trend is evident in social media usage. A significant increase can be seen among 14- to 29-year-olds, especially on Instagram and Snapchat, as the ARD/ZDF online study from 2021 shows. Among messenger services, WhatsApp is by far the most popular, followed by Telegram, Signal and Threema.
Infographic from the ARD-ZDF online study 2021, ARD/ZDF online study 2021: Basic study commissioned by
Infographic from the ARD-ZDF online study 2021, ARD/ZDF online study 2021: Basic study commissioned by
Insurance brokers have to adapt to new communication methods and channels. The Corona pandemic has taken online communication to a new level, as personal advice on site was not possible due to contact ecuador consumer email list restrictions. The alternative was initially telephone advice. Documents were sent by email and shortly afterwards it was discovered that the customer did not have a printer. So it was "back to the roots" and paper delivery by post came back into focus. However, this did not fit in with the insurers' respective sustainability strategies. Online video advice became necessary. This change posed a major challenge for many and raised various questions:
Which tool is the right one?
Is my hardware sufficient for these purposes?
How good is my internet connection and that of my customers?
Is the transmitted data secure?
How does this work exactly?
How can customers sign the application?
Insurers began to offer agents discounted tools and also provide them with appropriate guidance via webinars.
In addition to these new tools, the professional group is forced to strengthen its online presence in order to remain competitive. This has led to new pages being created for insurance agencies, insurance brokers and insurance advisors on social media. However, many found it too time-consuming to maintain them. So they now have social media pages - but without any content. Furthermore, there is no response to messages via social media, or they respond very late.
Own presentation, based on ARD/ZDF online study 2019: Media internet usage and video-on-demand continue to gain in importance by Natalie Beisch, Wolfgang Koch and Carmen Schäfer (German-speaking population aged 14 and over (2019: n = 2,000)
Already 76 percent of the German-speaking population aged 14 and over used the Internet daily in 2021. At the same time, the trend is evident in social media usage. A significant increase can be seen among 14- to 29-year-olds, especially on Instagram and Snapchat, as the ARD/ZDF online study from 2021 shows. Among messenger services, WhatsApp is by far the most popular, followed by Telegram, Signal and Threema.
Infographic from the ARD-ZDF online study 2021, ARD/ZDF online study 2021: Basic study commissioned by
Infographic from the ARD-ZDF online study 2021, ARD/ZDF online study 2021: Basic study commissioned by
Insurance brokers have to adapt to new communication methods and channels. The Corona pandemic has taken online communication to a new level, as personal advice on site was not possible due to contact ecuador consumer email list restrictions. The alternative was initially telephone advice. Documents were sent by email and shortly afterwards it was discovered that the customer did not have a printer. So it was "back to the roots" and paper delivery by post came back into focus. However, this did not fit in with the insurers' respective sustainability strategies. Online video advice became necessary. This change posed a major challenge for many and raised various questions:
Which tool is the right one?
Is my hardware sufficient for these purposes?
How good is my internet connection and that of my customers?
Is the transmitted data secure?
How does this work exactly?
How can customers sign the application?
Insurers began to offer agents discounted tools and also provide them with appropriate guidance via webinars.
In addition to these new tools, the professional group is forced to strengthen its online presence in order to remain competitive. This has led to new pages being created for insurance agencies, insurance brokers and insurance advisors on social media. However, many found it too time-consuming to maintain them. So they now have social media pages - but without any content. Furthermore, there is no response to messages via social media, or they respond very late.