What is the concern about cookies?
Posted: Sun Jan 26, 2025 6:01 am
The main reason why cookies, in essence, third-party cookies, are becoming a topic of great concern and annoyance for users is centered on the excessive invasion of their privacy.
Over the last few years, all users have felt how advertisements follow and invade us to encourage us to buy certain products to the point of getting fed up and never wanting to accept those invasive and annoying cookies.
For this reason, Google has started an initiative to eliminate them called “Privacy Sandbox” with which third-party cookies will be eliminated and the aim is to protect user privacy, as well as find new ways to manage advertising so that it is specifically directed to the user who wishes to receive it.
For a future without cookies
Why are cookies being phased out?
As we mentioned above, users are increasingly concerned about protecting their privacy, so eliminating third-party cookies will ensure greater security and protection of user data, making users feel more comfortable when browsing the web.
This will also eliminate the possibility or risk of companies uruguay whatsapp number database selling the information they obtain from users to other entities without their consent.
For these reasons, Google and other search engines have committed to eliminating third-party cookies to create a website where the most important thing is to protect user privacy, while transforming the current way of advertising in the world of Digital Marketing.
What are the alternatives to cookies?
Now that we have talked about what cookies are, the types that exist and the reasons for their elimination, the next question arises: What will be the alternative options for the evolution of Digital Marketing without cookies?
The proposals that Google Chrome has undertaken as alternatives to a future in which there are no cookies are the following:
– Privacy Sandbox
As we mentioned before, Privacy Sandbox is an initiative that groups together a set of parameters for the web in order to guarantee users proper protection of their privacy.
– Federated Learning of Cohorts
The FLoC algorithm is a type of technology that groups or segments users into several groups, better known as “cohorts” , in which they share the same tastes and browsing habits and in this way, correctly manage and direct (non-invasive) advertisements to the specific target audience.
– Use of own data
In the field of Digital Marketing, strengthening the use of proprietary data allows for establishing closer relationships with users, which in turn also increases user trust and makes them loyal to the brand.
In addition, using your own data makes the Customer Journey more attractive and interesting, that is, it makes the customer's purchasing process more personal, fun and entertaining.
Over the last few years, all users have felt how advertisements follow and invade us to encourage us to buy certain products to the point of getting fed up and never wanting to accept those invasive and annoying cookies.
For this reason, Google has started an initiative to eliminate them called “Privacy Sandbox” with which third-party cookies will be eliminated and the aim is to protect user privacy, as well as find new ways to manage advertising so that it is specifically directed to the user who wishes to receive it.
For a future without cookies
Why are cookies being phased out?
As we mentioned above, users are increasingly concerned about protecting their privacy, so eliminating third-party cookies will ensure greater security and protection of user data, making users feel more comfortable when browsing the web.
This will also eliminate the possibility or risk of companies uruguay whatsapp number database selling the information they obtain from users to other entities without their consent.
For these reasons, Google and other search engines have committed to eliminating third-party cookies to create a website where the most important thing is to protect user privacy, while transforming the current way of advertising in the world of Digital Marketing.
What are the alternatives to cookies?
Now that we have talked about what cookies are, the types that exist and the reasons for their elimination, the next question arises: What will be the alternative options for the evolution of Digital Marketing without cookies?
The proposals that Google Chrome has undertaken as alternatives to a future in which there are no cookies are the following:
– Privacy Sandbox
As we mentioned before, Privacy Sandbox is an initiative that groups together a set of parameters for the web in order to guarantee users proper protection of their privacy.
– Federated Learning of Cohorts
The FLoC algorithm is a type of technology that groups or segments users into several groups, better known as “cohorts” , in which they share the same tastes and browsing habits and in this way, correctly manage and direct (non-invasive) advertisements to the specific target audience.
– Use of own data
In the field of Digital Marketing, strengthening the use of proprietary data allows for establishing closer relationships with users, which in turn also increases user trust and makes them loyal to the brand.
In addition, using your own data makes the Customer Journey more attractive and interesting, that is, it makes the customer's purchasing process more personal, fun and entertaining.