Creating a feedback loop to earn subscriber loyalty
Posted: Sun Jan 26, 2025 6:13 am
Our team, in February , embedded an AMP form in an email. The form allowed users to leave comments/share opinions directly in their inboxes. We wanted to see which option would collect the most comments: a regular third-party form, the link we gave in the email, or the embedded AMP form. The second turned out to be times more effective than the site's usual form. This encouraged us to create the “Form” AMP block, and now our users can create a similar form for your newsletters as well.
By adding interactive forms in emails, you denmark telegram number list improve your chances of getting user feedback on your product and services Add Form Step Select a variable. First, decide what you are going to try. For the most effective test result, test one variable in only one email at a time. For example, change the subject line. Even small changes, like emoticons, can lead to big results.
Step Make a copy of the email. Next, make changes to the variable in the email copy. Change the color, font or a CTA. But remember, only one variable at a time. Step Segment your contact base. Do it yourself or automatically in your ESP. Step Process the results. This is the only way to understand the effectiveness of the split test and in what direction it should move.
By adding interactive forms in emails, you denmark telegram number list improve your chances of getting user feedback on your product and services Add Form Step Select a variable. First, decide what you are going to try. For the most effective test result, test one variable in only one email at a time. For example, change the subject line. Even small changes, like emoticons, can lead to big results.
Step Make a copy of the email. Next, make changes to the variable in the email copy. Change the color, font or a CTA. But remember, only one variable at a time. Step Segment your contact base. Do it yourself or automatically in your ESP. Step Process the results. This is the only way to understand the effectiveness of the split test and in what direction it should move.