What you need to consider before implementation
Posted: Sun Jan 26, 2025 7:58 am
Optimize for a goal higher up the funnel
The strategy is suitable for projects with a multi-stage funnel, where the client goes through several stages before making a purchase. In this case, it is worth targeting the goal above the funnel. This way you will attract a wider audience, the algorithm will be easy to learn and bring in applications.
Result: receiving more targeted applications.
If there is no such goal, then you will need to create it by adding another step, or use other micro-conversions.
YAN: advertising by high-frequency keywords containingcanada telegram data a service or product
It is better to do the campaign in YAN, using auto retargeting. This way you will be able to attract more cold traffic. There is a risk of non-targeted requests.
Result: an increase in the number of applications.
What you need to consider before implementation:
The cost of the application may increase, and the quality of colder applications may be lower. If you are doing a similar campaign on Search, you need to constantly monitor the report on search phrases and remove irrelevant queries.
The strategy is suitable for projects with a multi-stage funnel, where the client goes through several stages before making a purchase. In this case, it is worth targeting the goal above the funnel. This way you will attract a wider audience, the algorithm will be easy to learn and bring in applications.
Result: receiving more targeted applications.
If there is no such goal, then you will need to create it by adding another step, or use other micro-conversions.
YAN: advertising by high-frequency keywords containingcanada telegram data a service or product
It is better to do the campaign in YAN, using auto retargeting. This way you will be able to attract more cold traffic. There is a risk of non-targeted requests.
Result: an increase in the number of applications.
What you need to consider before implementation:
The cost of the application may increase, and the quality of colder applications may be lower. If you are doing a similar campaign on Search, you need to constantly monitor the report on search phrases and remove irrelevant queries.