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What is a landing page and why do you need one to increase sales?

Posted: Sun Jan 26, 2025 8:10 am
by shukla7789
Discover how a professional landing page can help you generate more leads and calls to your business through conversion funnels.




Landing Pages, also known as "Landing Pages", are very useful web pages that afghanistan number dataset increase the conversion rate (Find out how to calculate the conversion rate by clicking here - article on Calculating the conversion rate) by directing visitors directly to purchase or fill out a form, send a message, etc.


Its main function: Generate contacts


There are those who have the idea that the way to sell on the Internet is on social networks Facebook, Instagram, TikTok, LinkedIn (the most used in Latin America), which is partially true, and if you are one of those people, you have come to the website that will change that way of seeing Digital Marketing.


To generate more sales and contacts, it is important that you have one (or as many as your business needs) well configured. If for some reason you are not generating enough contacts or selling as you expect, it is important that you review this important point. We will now explain the importance of a landing page and how it will boost sales in your business.


Conversion funnel


If we talk about the root of the use of a landing page, we must talk about the conversion funnel. This is a marketing stage that focuses on converting website visitors into customers, buyers or subscribers through a series of steps. The goal is to create a structured path that guides visitors through the purchasing process, from awareness to acquisition of the product or service.


Among the tools used to implement a conversion funnel in the marketing stage are the following:

Landing pages: These are pages specifically designed to convert visitors into leads or customers, and are usually the entrance to the funnel.

Registration forms: These are forms used to collect contact information from visitors and convert them into leads.


A landing page has a clear and precise function: generating contacts. It is a very important resource for all those who do any commercial activity on the Internet. This tool has characteristics that distinguish it from any other page within your website.




The goal of a conversion funnel in the marketing stage is to increase the conversion rate and reduce the cost of customer acquisition by guiding visitors through the purchasing process effectively and efficiently.


A conversion funnel can be applied to a wide variety of niche markets, from eCommerce to financial services to online education. In general, any business looking to convert website visitors into customers, buyers, or subscribers can benefit from implementing a conversion funnel.