Add new goods to the market and less added sugars
Posted: Sun Jan 26, 2025 8:21 am
Expansion of the Ready-to-Drink (RTD) Coffee Industry in the United States
RTD coffee had the highest growth rate among liquid beverage categories in the U.S. between 2013 and 2017, according to the Beverage Marketing Corporation Report. Coca-Cola Corporation’s Japanese subsidiary launched the Georgia RTD coffee brand in 1975. Georgia was a hit in Japan, and the company brought the name to the United States in 2009. Currently, Asians living in the U.S. are the top consumers of these coffees. Although the market is relatively small, Coca-Cola could continue to promote its Georgia brand to gain market share for RTD coffee in the United States. Additionally, numerous smaller, fast-growing RTD coffee companies could be acquired quickly to grow the company’s RTD caffeine portfolio and market share.
Coca-Cola’s ability to produce beverages that meet the needs of health-conscious consumers is canada whatsapp number data another asset. People are increasingly switching to healthier choices, such as less sugary drinks and water, due to consumers’ obsession with health. Coca-Cola will benefit from such a trend if it enters this market, as it can increase its profits and market share. This trend is gaining popularity quickly. Like Pepsi, Coca-Cola has an opportunity to expand its product range in the healthy beverage and snack categories. Coca-Cola has made it a priority to reduce the sweetness in its beverages, and so far, 28% of its volume sales are low- and no-calorie beverages, according to its 2018 annual report.
RTD coffee had the highest growth rate among liquid beverage categories in the U.S. between 2013 and 2017, according to the Beverage Marketing Corporation Report. Coca-Cola Corporation’s Japanese subsidiary launched the Georgia RTD coffee brand in 1975. Georgia was a hit in Japan, and the company brought the name to the United States in 2009. Currently, Asians living in the U.S. are the top consumers of these coffees. Although the market is relatively small, Coca-Cola could continue to promote its Georgia brand to gain market share for RTD coffee in the United States. Additionally, numerous smaller, fast-growing RTD coffee companies could be acquired quickly to grow the company’s RTD caffeine portfolio and market share.
Coca-Cola’s ability to produce beverages that meet the needs of health-conscious consumers is canada whatsapp number data another asset. People are increasingly switching to healthier choices, such as less sugary drinks and water, due to consumers’ obsession with health. Coca-Cola will benefit from such a trend if it enters this market, as it can increase its profits and market share. This trend is gaining popularity quickly. Like Pepsi, Coca-Cola has an opportunity to expand its product range in the healthy beverage and snack categories. Coca-Cola has made it a priority to reduce the sweetness in its beverages, and so far, 28% of its volume sales are low- and no-calorie beverages, according to its 2018 annual report.