The best ways to build loyalty among hotel guests
Posted: Sun Jan 26, 2025 10:37 am
The reality of hotels is that they depend a lot on seasonality, since it has a lot to do with what time of year it is and therefore our clients have different needs. During the holiday season, which is usually high season, there are no problems with hotel occupancy. But the times of less occupancy are when that push is needed. That is why today we are talking about the best way to build customer loyalty in a hotel and always have an optimal occupancy rate.
Why build loyalty among hotel guests?
As we mentioned in the previous section, the main objective of a hotel is to maintain a high occupancy rate, so that work and income are constant. Customer loyalty is a strategy that can, and should, be carried out throughout the year, since it is easier to retain a customer than to get a new one.
Once we have our client's details, either because they have already stayed with us or because they have left their details on our booking website, it is important to keep them in touch so that they remember our hotel and consider it as a possibility for their holidays or a weekend getaway.
Loyalty strategies for hotel guests
There are many techniques that can be used to build customer armenia whatsapp data loyalty in a hotel , but we highlight the following due to their high conversion rate:
Customer service: having a specialized and experienced team on the phone is highly important, as they are the first person your hotel interacts with and first impressions count.
After-sales services : having a line where the hotel is responsible for customer satisfaction, this will lead to a high level of loyalty since the customer is being placed at the center of the strategy.
Market research : to find out what our clients' needs are and what services they are most interested in, so we can carry out a qualification and contact them directly with a value proposition.
Email Marketing: This strategy is widely used to send your customers exclusive promotions, discount codes and other information that is relevant or of interest to them.
Events : provide spaces where other companies can organize events, so that attendees can learn about the space, services and category of the hotel.
VIDEO: Customer loyalty strategies
Audio: Customer loyalty strategies
Advantages of building hotel customer loyalty
The benefits can be endless by applying some of the above strategies, but among them we highlight the following:
Increase the occupancy rate all year round, with reservations in all seasons and seasons.
Increase in reservations during the low season by carrying out loyalty actions with current customers.
Improved customer service by having a team specialized in dealing directly with customers.
Understanding customer needs to send personalized promotions and offers.
Differentiation from the competition , by being able to reach more customers, offer new services and possibilities, and position yourself above your competitors.
Why build loyalty among hotel guests?
As we mentioned in the previous section, the main objective of a hotel is to maintain a high occupancy rate, so that work and income are constant. Customer loyalty is a strategy that can, and should, be carried out throughout the year, since it is easier to retain a customer than to get a new one.
Once we have our client's details, either because they have already stayed with us or because they have left their details on our booking website, it is important to keep them in touch so that they remember our hotel and consider it as a possibility for their holidays or a weekend getaway.
Loyalty strategies for hotel guests
There are many techniques that can be used to build customer armenia whatsapp data loyalty in a hotel , but we highlight the following due to their high conversion rate:
Customer service: having a specialized and experienced team on the phone is highly important, as they are the first person your hotel interacts with and first impressions count.
After-sales services : having a line where the hotel is responsible for customer satisfaction, this will lead to a high level of loyalty since the customer is being placed at the center of the strategy.
Market research : to find out what our clients' needs are and what services they are most interested in, so we can carry out a qualification and contact them directly with a value proposition.
Email Marketing: This strategy is widely used to send your customers exclusive promotions, discount codes and other information that is relevant or of interest to them.
Events : provide spaces where other companies can organize events, so that attendees can learn about the space, services and category of the hotel.
VIDEO: Customer loyalty strategies
Audio: Customer loyalty strategies
Advantages of building hotel customer loyalty
The benefits can be endless by applying some of the above strategies, but among them we highlight the following:
Increase the occupancy rate all year round, with reservations in all seasons and seasons.
Increase in reservations during the low season by carrying out loyalty actions with current customers.
Improved customer service by having a team specialized in dealing directly with customers.
Understanding customer needs to send personalized promotions and offers.
Differentiation from the competition , by being able to reach more customers, offer new services and possibilities, and position yourself above your competitors.