Example of a catalog in the Yandex search engine
Posted: Mon Jan 27, 2025 5:09 am
Evolution of B2B e-com platforms
B2B e-commerce platforms are constantly evolving, becoming more user-friendly and comprehensive.
It is important to understand what stage of development your business is at in order to identify growth points and set a budget for a development strategy.
Online catalogues : this was the first step from paper price lists to online navigation.
:
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Image from the author's archive
Catalog Sites : Sites with integrated catalogs have allowed companies to not only display products but also provide convenient filters, descriptions, and basic functions for selection.
Websites + Personal Accounts made ghana consumer email list personalization possible. Buyers began to see their orders, individual prices and balances in real time.
Example of a personal account:
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Image from the author's archive
B2B portals have brought together all participants in the process — suppliers, distributors, and others. They facilitate interaction and provide more analytics and functionality.
Marketplaces : In the later stages of B2B e-commerce development, marketplaces became popular.
They allow companies to sell products and interact with different suppliers and buyers on one platform.
Ecosystems and PRM : Modern platforms and partnership management (PRM) systems connect all processes, making collaboration more efficient.
B2B e-commerce platforms are constantly evolving, becoming more user-friendly and comprehensive.
It is important to understand what stage of development your business is at in order to identify growth points and set a budget for a development strategy.
Online catalogues : this was the first step from paper price lists to online navigation.
:
unnamed(12).jpg
Image from the author's archive
Catalog Sites : Sites with integrated catalogs have allowed companies to not only display products but also provide convenient filters, descriptions, and basic functions for selection.
Websites + Personal Accounts made ghana consumer email list personalization possible. Buyers began to see their orders, individual prices and balances in real time.
Example of a personal account:
unnamed(84).png
Image from the author's archive
B2B portals have brought together all participants in the process — suppliers, distributors, and others. They facilitate interaction and provide more analytics and functionality.
Marketplaces : In the later stages of B2B e-commerce development, marketplaces became popular.
They allow companies to sell products and interact with different suppliers and buyers on one platform.
Ecosystems and PRM : Modern platforms and partnership management (PRM) systems connect all processes, making collaboration more efficient.