What is required from the management?

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Interview with Andrey Mereshkin. Online conference #EMB2B
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Interview with Andrey Mereshkin. Online conference #EMB2B
Completo Editorial
Completo Editorial
December 19, 2014
Andrey Mereshkin on the problems of interaction between an analyst and a manager

Presenter : I would like to know in more detail what kind of manager works in conjunction with the analyst. Is it the CEO or a line manager? Should they agree to start work or somehow process the data received and make a decision on this basis? How does the interaction with the analyst take place?

Andrey : I will answer the first question – what level of manager did I mean in my speech. Everything depends on the task. If you need to analyze an advertising campaign, a marketing director macedonia consumer email list will be enough , since he makes the decision, manages a certain budget that can be spent on analytics. He has a department subordinate to him, which can provide additional information at the request of the analyst. After the analysis, the analyst provides the manager with data – everything is simple and clear here.