Account-Based Marketing to optimize Inbound Sales
Posted: Mon Jan 27, 2025 8:47 am
The way we sell has changed in recent years and is constantly evolving. We know that the main goal of every company is to sell more. Therefore, a good Account-Based Marketing strategy may be exactly what your company needs to increase its sales.
What is Account-Based Marketing?
ABM , or Account-Based Marketing , is a growth strategy in which sales and marketing departments work together to create personalized shopping experiences that have been previously identified .
It is based on the personalization of the offer depending on the demand. It allows your company to listen to what your potential client is looking for and needs from your products or services, and to generate a totally personalized sales strategy.
Therefore, the combination of these two strategies can be the solution to increasing sales in your department that you are looking for.
Phases of an ABM campaign
To implement an effective Account-Based Marketing cameroon whatsapp data campaign in your B2B company, the following steps must be followed:
Choosing key accounts: choosing which companies we are targeting, drawing up a list of B2B clients that interest us and on which we will base the campaign.
Discovery of decision-making profiles: detecting which people have decision-making power for sending specialized content.
Preparing custom content: generating exclusive content so that you can be considered above other competitors.
Contact strategy design: review the means by which you will contact them, whether by email or phone call, how you will present the proposal and what you will offer them.
Measuring results: gathering all the information and measuring the results obtained.
Advantages of improving Inbound Sales
Carrying out an ABM campaign can bring a large number of advantages in terms of your company's Inbound Sales , such as:
Increase in quality versus quantity of B2B leads.
Alignment between sales and marketing teams.
Optimization of working time and dedication.
Increased return on investment (ROI).
At DRV Sistemas we are committed to using Account-Based Marketing and Inbound Marketing strategies to create new opportunities for your company's sales department.
What is Account-Based Marketing?
ABM , or Account-Based Marketing , is a growth strategy in which sales and marketing departments work together to create personalized shopping experiences that have been previously identified .
It is based on the personalization of the offer depending on the demand. It allows your company to listen to what your potential client is looking for and needs from your products or services, and to generate a totally personalized sales strategy.
Therefore, the combination of these two strategies can be the solution to increasing sales in your department that you are looking for.
Phases of an ABM campaign
To implement an effective Account-Based Marketing cameroon whatsapp data campaign in your B2B company, the following steps must be followed:
Choosing key accounts: choosing which companies we are targeting, drawing up a list of B2B clients that interest us and on which we will base the campaign.
Discovery of decision-making profiles: detecting which people have decision-making power for sending specialized content.
Preparing custom content: generating exclusive content so that you can be considered above other competitors.
Contact strategy design: review the means by which you will contact them, whether by email or phone call, how you will present the proposal and what you will offer them.
Measuring results: gathering all the information and measuring the results obtained.
Advantages of improving Inbound Sales
Carrying out an ABM campaign can bring a large number of advantages in terms of your company's Inbound Sales , such as:
Increase in quality versus quantity of B2B leads.
Alignment between sales and marketing teams.
Optimization of working time and dedication.
Increased return on investment (ROI).
At DRV Sistemas we are committed to using Account-Based Marketing and Inbound Marketing strategies to create new opportunities for your company's sales department.