CRM: potencia tu fuerza de Ventas y Marketing
Posted: Mon Jan 27, 2025 9:09 am
We need to keep our relationship with customers alive. And one of the most useful tools for this is CRM : in my opinion, the best software option for organizing data, establishing priorities and carrying out cross-selling and up-selling actions. It is also, of course, a very powerful weapon for Marketing teams that want to attack leads and customers in a segmented and personalized way. There is a deep need for Marketing and Sales to work together, reflected in the commitment to Sales Enablement , and CRM is a powerful ally in this path.
From my perspective, the best way to discover its advantages luxembourg phone number data is by looking at the data, which clearly shows the potential of investing in a CRM for your business:
CRM is the fastest growing marketing software ( Grand View Research )
By 2027, CRM reach is expected to rise to $113.46 million ( Finances Online ).
32% of CRM users are in the services sector, followed by IT (13%) and manufacturing (13%) ( SelectHub ).
A properly implemented CRM solution can provide a 45% ROI for every dollar invested ( Read Write ).
92% of businesses say CRM is essential to achieving their goals ( SuperOffice ).
The changes brought about by Covid-19 have accelerated the implementation of cloud CRM solutions in companies. In 2021, the percentage is expected to be 87% compared to 12% in 2020 ( Market Research Future ).
Sales and CRM: a very close relationship
Investing in CRM opens up a wide range of possibilities for the Sales team to perform their work more effectively . A CRM implementation allows the entire Sales process to be documented and information to be classified strategically. We can define sales stages and standardize processes , observing which acquisition techniques work best and extrapolating their benefits to other opportunities.
The importance of having a CRM system
It is also a winning bet to frame the implementation of a marketing CRM system within a 360ยบ marketing strategy : this approach covers all the client's needs at every step, mixing SEO, SEM, social media, branding, content and technology to create coherent and multi-channel strategies. Without this holistic vision, which requires a greater effort in coordination and teamwork, the results will not be as positive as they could be.
That said, the benefits of a CRM system, in Sales and Marketing especially, are many and varied, and it is important to highlight them:
From my perspective, the best way to discover its advantages luxembourg phone number data is by looking at the data, which clearly shows the potential of investing in a CRM for your business:
CRM is the fastest growing marketing software ( Grand View Research )
By 2027, CRM reach is expected to rise to $113.46 million ( Finances Online ).
32% of CRM users are in the services sector, followed by IT (13%) and manufacturing (13%) ( SelectHub ).
A properly implemented CRM solution can provide a 45% ROI for every dollar invested ( Read Write ).
92% of businesses say CRM is essential to achieving their goals ( SuperOffice ).
The changes brought about by Covid-19 have accelerated the implementation of cloud CRM solutions in companies. In 2021, the percentage is expected to be 87% compared to 12% in 2020 ( Market Research Future ).
Sales and CRM: a very close relationship
Investing in CRM opens up a wide range of possibilities for the Sales team to perform their work more effectively . A CRM implementation allows the entire Sales process to be documented and information to be classified strategically. We can define sales stages and standardize processes , observing which acquisition techniques work best and extrapolating their benefits to other opportunities.
The importance of having a CRM system
It is also a winning bet to frame the implementation of a marketing CRM system within a 360ยบ marketing strategy : this approach covers all the client's needs at every step, mixing SEO, SEM, social media, branding, content and technology to create coherent and multi-channel strategies. Without this holistic vision, which requires a greater effort in coordination and teamwork, the results will not be as positive as they could be.
That said, the benefits of a CRM system, in Sales and Marketing especially, are many and varied, and it is important to highlight them: