Client avatar tasks
Posted: Mon Jan 27, 2025 9:27 am
Once you have determined who your client is, try to describe one day in their life. This will help you discover their route and where to look for them.
So, we have clues that tell us:
What posts and videos to post, what attorney email list lead magnets to create.
On which platforms to launch advertising , by what parameters to target.
What is your customer looking for?
What should the mailing list be like for each segment of your target audience?
When we know who our client is, it is much easier to create an effective commercial proposal and conduct an advertising campaign that will produce good results.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153389
Let's list the important parameters:
The product should relieve the client of "pain" . "Pain" is the problem that you help solve with your offer. Knowing the "pains" of your clients will help you move in the right direction.
You should understand the client’s objections and be able to work through them.
Different criteria are important for different customers during the purchasing process . For some, cost and quality come first, while for others, price and reliability of the offer are important.
Emotions are necessary for a person to make an impulse purchase . But it is also great if the product brings positive emotions during use. In this case, you are guaranteed positive reviews and repeat purchases.
Read also!
"What is eye tracking and how to use this technology"
Read more
If you develop a quality client avatar and use it wisely, you will be able to achieve the desired results while saving significantly on advertising. Once you fully experience the benefits of this approach, pay attention to the strategic vision approach.
What points should be considered when creating an avatar for strategic planning?
How your product will change your customer's life.
What will the buyer lose if he does not purchase your product?
What changes will occur in his life in 6 months.
What “pains” will the client get rid of, and what may appear.
How will this affect the customer's subsequent purchases?
Try to answer these questions yourself or conduct a survey among clients. A practical approach is important here, not theory.
So, we have clues that tell us:
What posts and videos to post, what attorney email list lead magnets to create.
On which platforms to launch advertising , by what parameters to target.
What is your customer looking for?
What should the mailing list be like for each segment of your target audience?
When we know who our client is, it is much easier to create an effective commercial proposal and conduct an advertising campaign that will produce good results.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153389
Let's list the important parameters:
The product should relieve the client of "pain" . "Pain" is the problem that you help solve with your offer. Knowing the "pains" of your clients will help you move in the right direction.
You should understand the client’s objections and be able to work through them.
Different criteria are important for different customers during the purchasing process . For some, cost and quality come first, while for others, price and reliability of the offer are important.
Emotions are necessary for a person to make an impulse purchase . But it is also great if the product brings positive emotions during use. In this case, you are guaranteed positive reviews and repeat purchases.
Read also!
"What is eye tracking and how to use this technology"
Read more
If you develop a quality client avatar and use it wisely, you will be able to achieve the desired results while saving significantly on advertising. Once you fully experience the benefits of this approach, pay attention to the strategic vision approach.
What points should be considered when creating an avatar for strategic planning?
How your product will change your customer's life.
What will the buyer lose if he does not purchase your product?
What changes will occur in his life in 6 months.
What “pains” will the client get rid of, and what may appear.
How will this affect the customer's subsequent purchases?
Try to answer these questions yourself or conduct a survey among clients. A practical approach is important here, not theory.