How to Create Co-Branded Campaigns for Shared Success
Posted: Mon Jan 27, 2025 9:35 am
Technologies at the heart of the 2021 Gala
“ High-tech is more prominent in this year’s gala than in previous years; XR (extended reality), AR (augmented reality), 5G transmission, 4K/8K and even 8K live broadcast are all present in this gala, ” said Chen Lin Chun, director of the 2021 Spring Festival Gala .
For this first major national broadcast in 8K Ultra HD , the gambling data nigeria 2021 Lunar New Year Gala was broadcast live on around thirty giant 8K screens in ten Chinese metropolises, thanks to the transmission speed of China's 5G networks. The Chinese public broadcaster also expressed its desire to promote the use of " 5G+8K/4K/VR" technologies in its programs. Put to the test during this event, the new virtual network interactive system (VNIS) could become a recurring technology in CCTV programs.
This year's motto: Immersion
For the first time, the Gala's directors decided to experiment with immersive audiovisual technologies. In Andy Lau's performance (above), we can see a 3D effect with the naked eye, obtained thanks to technology using augmented reality and artificial intelligence . The 3D virtual space in which the artist evolves is created thanks to three LED screens. A camera captures the artist's movements, who is included in the virtual space by the VR rendering engine.
'Ox Strut' – Andy Lau, Wang Yibo & Guan Xiaotong
The show features about forty different programs, ranging from traditional theater to performances by C-Pop artists . Each of the scenes required different capture and post-production technologies, especially the fourteen performances taking place in a 3D virtual reality space . But VR, AR and XR technologies are also included in the performances that take place on stage, to make them interact with virtual content, or with people not in the studio.
“ High-tech is more prominent in this year’s gala than in previous years; XR (extended reality), AR (augmented reality), 5G transmission, 4K/8K and even 8K live broadcast are all present in this gala, ” said Chen Lin Chun, director of the 2021 Spring Festival Gala .
For this first major national broadcast in 8K Ultra HD , the gambling data nigeria 2021 Lunar New Year Gala was broadcast live on around thirty giant 8K screens in ten Chinese metropolises, thanks to the transmission speed of China's 5G networks. The Chinese public broadcaster also expressed its desire to promote the use of " 5G+8K/4K/VR" technologies in its programs. Put to the test during this event, the new virtual network interactive system (VNIS) could become a recurring technology in CCTV programs.
This year's motto: Immersion
For the first time, the Gala's directors decided to experiment with immersive audiovisual technologies. In Andy Lau's performance (above), we can see a 3D effect with the naked eye, obtained thanks to technology using augmented reality and artificial intelligence . The 3D virtual space in which the artist evolves is created thanks to three LED screens. A camera captures the artist's movements, who is included in the virtual space by the VR rendering engine.
'Ox Strut' – Andy Lau, Wang Yibo & Guan Xiaotong
The show features about forty different programs, ranging from traditional theater to performances by C-Pop artists . Each of the scenes required different capture and post-production technologies, especially the fourteen performances taking place in a 3D virtual reality space . But VR, AR and XR technologies are also included in the performances that take place on stage, to make them interact with virtual content, or with people not in the studio.