Sales and Buyer Psychology
Posted: Mon Jan 27, 2025 9:43 am
Organizing sales is more popular today than ever. Moreover, this is the very case when the event is beneficial to everyone. Buyers buy goods at a reduced price, and retail outlets not only get rid of surplus products, but also manage to earn a decent amount of money at the same time. And increasing customer loyalty cannot be discounted.
However, in order for such an action to go according to plan, it is necessary to prepare for it in the most thorough manner. Provide good advertising, choose the appropriate product, organize the staff. Think over many other important points. Otherwise, at least one of the parties will remain dissatisfied. And even if the store itself commercial property owners database makes a profit, an offended customer is always a blow to the image. And that means financial losses in the future.
Those who lived through the Soviet deficit era could only dream of such sales as we have become accustomed to today. This phenomenon was alien, but it has taken firm root in our post-Soviet space! Although at the initial stage, sales were used more to attract attention. At first, the owners of retail outlets raised prices for goods to the limit, and then made discounts of 15-20 percent, which allowed certain wealthy citizens to make purchases, but for the majority, the prices were too high. Only fierce competition led to the fact that organizing sales became a separate type of business activity.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153391
Nowadays, sales are not only a way to quickly sell stale goods, but also an effective marketing tool. When properly organized, both parties are satisfied: buyers buy quality goods at affordable prices, and the entrepreneur sells off excess goods, increases profits and attracts new customers. During sales, buyers also receive additional coupons for their next purchase, catalogs, brochures or discount cards.
It is clear that sellers are reducing prices due to a decrease in consumer demand and an increase in competition. As for the timing of promotions, product range, discount percentage and choice of advertising campaign, business owners decide this themselves.
Read also!
"Sales Triggers That Have Never Failed"
Read more
We must not forget about the psychological aspect of a sale. Most people cannot pass by the signs "Discount", "Promotion" and "Sale" indifferently, and an exciting desire to look at or immediately buy arises. It happens that a person first buys an item, and then looks at it and thinks what to do with it.
Sales and Buyer Psychology
The task or goal of professional marketers, for which all efforts are made, is to create conditions when the buyer will not be able to resist the desire to buy the offered goods. Everything possible is done so that a person enters the store, where he is met by a team of experienced sales consultants and beautifully decorated stands with goods at affordable prices. You will inevitably buy at least something, even if you do not really need it! Psychologists call this condition "buyer's itch", and the reason for this is the competently created availability of goods.
However, in order for such an action to go according to plan, it is necessary to prepare for it in the most thorough manner. Provide good advertising, choose the appropriate product, organize the staff. Think over many other important points. Otherwise, at least one of the parties will remain dissatisfied. And even if the store itself commercial property owners database makes a profit, an offended customer is always a blow to the image. And that means financial losses in the future.
Those who lived through the Soviet deficit era could only dream of such sales as we have become accustomed to today. This phenomenon was alien, but it has taken firm root in our post-Soviet space! Although at the initial stage, sales were used more to attract attention. At first, the owners of retail outlets raised prices for goods to the limit, and then made discounts of 15-20 percent, which allowed certain wealthy citizens to make purchases, but for the majority, the prices were too high. Only fierce competition led to the fact that organizing sales became a separate type of business activity.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153391
Nowadays, sales are not only a way to quickly sell stale goods, but also an effective marketing tool. When properly organized, both parties are satisfied: buyers buy quality goods at affordable prices, and the entrepreneur sells off excess goods, increases profits and attracts new customers. During sales, buyers also receive additional coupons for their next purchase, catalogs, brochures or discount cards.
It is clear that sellers are reducing prices due to a decrease in consumer demand and an increase in competition. As for the timing of promotions, product range, discount percentage and choice of advertising campaign, business owners decide this themselves.
Read also!
"Sales Triggers That Have Never Failed"
Read more
We must not forget about the psychological aspect of a sale. Most people cannot pass by the signs "Discount", "Promotion" and "Sale" indifferently, and an exciting desire to look at or immediately buy arises. It happens that a person first buys an item, and then looks at it and thinks what to do with it.
Sales and Buyer Psychology
The task or goal of professional marketers, for which all efforts are made, is to create conditions when the buyer will not be able to resist the desire to buy the offered goods. Everything possible is done so that a person enters the store, where he is met by a team of experienced sales consultants and beautifully decorated stands with goods at affordable prices. You will inevitably buy at least something, even if you do not really need it! Psychologists call this condition "buyer's itch", and the reason for this is the competently created availability of goods.