The Lost Buyer
Posted: Mon Jan 27, 2025 10:00 am
It also happens that a potential client visited the site and even chose a product, putting it in the basket, but in the end the purchase fell through. The seller's task is to return the client to their online store. Even 5% of returned clients can increase the company's profit to 95%. After all, returning a client is much cheaper than finding a new one.
There are several ways to influence a person who has left the store:
Emails reminding the customer that they dental email list have items in their shopping cart. They are sent automatically. Usually one or two emails are sent. This tool can increase sales by about 5%.
Web push reminders are relevant if the client has not registered in the online store and has not indicated their email address. They will see the pop-up reminder in any case – almost 90% of users read them, even if the browser window is already closed.
Abandoned Cart Remarketing. The banners mentioned above are capable of not only attracting new customers, but also returning a potential customer to a cart with goods that he abandoned for various reasons. Such a banner contains information about unsold products in the cart and a button to go to it.
In this case, payment for such advertising can be made only based on the results of a click on the link, for example, after the client has paid for the goods in their shopping cart. This model is called CPS (cost per sale).
Sleeping buyer
The life cycle of customers, who are called sleeping, is characterized by making a single purchase in an online store, after which they never returned to the site. Or they simply abandoned their full basket and, probably, went to another seller.
The goal in this case remains the same - to bring back a lost client, make him make a purchase, and turn him into a permanent loyal customer.
You can connect all the above tools, but in a slightly different way:
Web push reminders are able to wake up a sleeping user by instantly delivering the desired message. This is how they differ from emails, which can be read after a long time or not opened at all. This can be information about promotions, discounts - something that can quickly interest the buyer.
Sending an email with a selection of products of interest to the client, which is compiled based on the analysis of user behavior on the site. The clickability of such emails is around 28%.
There are several ways to influence a person who has left the store:
Emails reminding the customer that they dental email list have items in their shopping cart. They are sent automatically. Usually one or two emails are sent. This tool can increase sales by about 5%.
Web push reminders are relevant if the client has not registered in the online store and has not indicated their email address. They will see the pop-up reminder in any case – almost 90% of users read them, even if the browser window is already closed.
Abandoned Cart Remarketing. The banners mentioned above are capable of not only attracting new customers, but also returning a potential customer to a cart with goods that he abandoned for various reasons. Such a banner contains information about unsold products in the cart and a button to go to it.
In this case, payment for such advertising can be made only based on the results of a click on the link, for example, after the client has paid for the goods in their shopping cart. This model is called CPS (cost per sale).
Sleeping buyer
The life cycle of customers, who are called sleeping, is characterized by making a single purchase in an online store, after which they never returned to the site. Or they simply abandoned their full basket and, probably, went to another seller.
The goal in this case remains the same - to bring back a lost client, make him make a purchase, and turn him into a permanent loyal customer.
You can connect all the above tools, but in a slightly different way:
Web push reminders are able to wake up a sleeping user by instantly delivering the desired message. This is how they differ from emails, which can be read after a long time or not opened at all. This can be information about promotions, discounts - something that can quickly interest the buyer.
Sending an email with a selection of products of interest to the client, which is compiled based on the analysis of user behavior on the site. The clickability of such emails is around 28%.