How to Use Reciprocity to Increase Response Rates
Posted: Mon Jan 27, 2025 10:23 am
demonstrating the value of his solution in a bespoke way was very strong.
Looking for a slightly more scalable option? Instead of hitting up your prospects with the all-too-familiar “Just checking in” or “Do you have 15 minutes?” message, why not send them a relevant article, white paper, or business book? Note: content that’s arms-length from your brand or company (like a Harvard Business Review article) comes off as more authentic than those commissioned by your company or that point directly back to your website.
Bonus video: Prospecting Tip –
In the age of distraction, getting customers to notice you — nevermind replying to your outreach — is hard.
I believe the future of sales and marketing will continue to skew towards both buyer skepticism and empowerment. That means that sellers (and especially prospectors) must meet their modern buyers with a customer-centric mindset, deep-rooted conviction, and value at every stage.
While there are many approaches modern sales bahrain telegram data organizations can use to get customers to pay attention, the easiest way to know if you’re on track is to pretend you are the customer on the receiving end of your tactic and ask yourself one simple question; would you respond?
Are you a thinker? Cerebral? Someone who often gets caught up in their head, playing through various thought tracks and analyzing data points? I am.
And like many of the cerebral sales brothers and sisters I’ve met over the years, thinking is both my super power and my kryptonite.
Looking for a slightly more scalable option? Instead of hitting up your prospects with the all-too-familiar “Just checking in” or “Do you have 15 minutes?” message, why not send them a relevant article, white paper, or business book? Note: content that’s arms-length from your brand or company (like a Harvard Business Review article) comes off as more authentic than those commissioned by your company or that point directly back to your website.
Bonus video: Prospecting Tip –
In the age of distraction, getting customers to notice you — nevermind replying to your outreach — is hard.
I believe the future of sales and marketing will continue to skew towards both buyer skepticism and empowerment. That means that sellers (and especially prospectors) must meet their modern buyers with a customer-centric mindset, deep-rooted conviction, and value at every stage.
While there are many approaches modern sales bahrain telegram data organizations can use to get customers to pay attention, the easiest way to know if you’re on track is to pretend you are the customer on the receiving end of your tactic and ask yourself one simple question; would you respond?
Are you a thinker? Cerebral? Someone who often gets caught up in their head, playing through various thought tracks and analyzing data points? I am.
And like many of the cerebral sales brothers and sisters I’ve met over the years, thinking is both my super power and my kryptonite.