How to Measure Your Newsletter Performance: 10 Key Email Marketing Metrics
Posted: Mon Jan 27, 2025 10:28 am
When setting up communication with their audience, businesses often use email newsletters to stay in touch. To get the most out of a newsletter, you have to use it properly and clearly understand what it does and what results to expect.
In this article, I will tell you how to evaluate the effectiveness of email newsletters. I will also discuss what metrics to track in order to respond promptly at each stage of the funnel and how you can use those to improve key indicators.
Why measure newsletter performance?
When starting an email newsletter, every professional or saudi arabia number dataset owner sets a budget, chooses the type of newsletter, and decides on a strategy. But it doesn’t end there: once the newsletter is sent out, you need to use metrics to evaluate its performance.
Measuring metrics will give you an understanding of how the customer behaves at each stage of the funnel. Most importantly, it will help you identify if the newsletter needs to be adjusted or if costs and target channels need to be changed.
By collecting data on all key indicators, you will be able to:
identify conversion slippage points in time and fix errors;
learn more about your target audience and adjust your marketing strategy;
optimize the campaign budget;
determine if the channel is profitable and feasible to use in the project.
Email newsletter performance metrics
Performance metrics are available for each individual email at the ESP (Email Service Provider) and must be analyzed to understand customer behavior. Based on the results, you can make adjustments to each campaign email and increase conversion rates. Performance metrics include:
inbox placement rate;
bounce rate;
open rate;
click-through rate;
conversion rate;
unsubscribe rate;
spam complaint rate.
Inbox placement rate
Some emails never reach their intended recipients because they do not pass through the filters of servers and email providers. That’s where this metric comes in — it measures how often an email is delivered to the user's inbox as opposed to being sent to the user's spam folder. The optimal level of email deliverability is above 95%.
To maintain a high inbox placement rate, it is necessary to maintain a good reputation for the sender's domain. In addition, the email database should be regularly checked for:
In this article, I will tell you how to evaluate the effectiveness of email newsletters. I will also discuss what metrics to track in order to respond promptly at each stage of the funnel and how you can use those to improve key indicators.
Why measure newsletter performance?
When starting an email newsletter, every professional or saudi arabia number dataset owner sets a budget, chooses the type of newsletter, and decides on a strategy. But it doesn’t end there: once the newsletter is sent out, you need to use metrics to evaluate its performance.
Measuring metrics will give you an understanding of how the customer behaves at each stage of the funnel. Most importantly, it will help you identify if the newsletter needs to be adjusted or if costs and target channels need to be changed.
By collecting data on all key indicators, you will be able to:
identify conversion slippage points in time and fix errors;
learn more about your target audience and adjust your marketing strategy;
optimize the campaign budget;
determine if the channel is profitable and feasible to use in the project.
Email newsletter performance metrics
Performance metrics are available for each individual email at the ESP (Email Service Provider) and must be analyzed to understand customer behavior. Based on the results, you can make adjustments to each campaign email and increase conversion rates. Performance metrics include:
inbox placement rate;
bounce rate;
open rate;
click-through rate;
conversion rate;
unsubscribe rate;
spam complaint rate.
Inbox placement rate
Some emails never reach their intended recipients because they do not pass through the filters of servers and email providers. That’s where this metric comes in — it measures how often an email is delivered to the user's inbox as opposed to being sent to the user's spam folder. The optimal level of email deliverability is above 95%.
To maintain a high inbox placement rate, it is necessary to maintain a good reputation for the sender's domain. In addition, the email database should be regularly checked for: