Contents of the letter
Posted: Mon Jan 27, 2025 10:44 am
All content should be oriented towards the rationality of customers. Using analytics, you will understand what information your target audience prefers. Conduct an analysis of existing customers, regular surveys of sales managers who contact customers on a daily basis.
Try to address all buyers' doubts with the help of facts and product benefits.
Strictness and moderation in design and fonts
Unlike the b2c segment, where uae email list the mailing most often uses bright colors and non-standard combinations, unusual fonts, a variety of pictures and photographs, and calls to action, b2b clients will not perceive this, since the impact through emotions does not work here. Here, more importance is given to the text: it is necessary to briefly and clearly tell about the advantages and make a favorable offer on the price.
Remember, those who read your newsletter most likely do not have much free time, so do not compose too long a text. Otherwise, it may simply not be read or read incompletely.
5 Rules for Composing Letters for B2B Mailings
Use the following tips to improve the readability of your email:
contrast font. Most often, this is black text on a white background or the opposite (white letters on a black background). This is what Sony does. Their letters are easy to read, since the principle of contrast between the font and the background of the letter is observed;
It is worth limiting yourself to no more than three fonts : one for the title, the second for the main text, and the third, if necessary, to highlight any important information;
do not use a font size that is too small or too large . The most optimal font size for reading is 10 to 14. Use these in your email newsletter. Your task is to ensure that everything you write is read to the end by the recipient;
It is better to use a corporate color scheme . The recognition of your company will be increased if all printed materials, exhibition stands, and letters use the same color scheme as the company's official website.
Try to address all buyers' doubts with the help of facts and product benefits.
Strictness and moderation in design and fonts
Unlike the b2c segment, where uae email list the mailing most often uses bright colors and non-standard combinations, unusual fonts, a variety of pictures and photographs, and calls to action, b2b clients will not perceive this, since the impact through emotions does not work here. Here, more importance is given to the text: it is necessary to briefly and clearly tell about the advantages and make a favorable offer on the price.
Remember, those who read your newsletter most likely do not have much free time, so do not compose too long a text. Otherwise, it may simply not be read or read incompletely.
5 Rules for Composing Letters for B2B Mailings
Use the following tips to improve the readability of your email:
contrast font. Most often, this is black text on a white background or the opposite (white letters on a black background). This is what Sony does. Their letters are easy to read, since the principle of contrast between the font and the background of the letter is observed;
It is worth limiting yourself to no more than three fonts : one for the title, the second for the main text, and the third, if necessary, to highlight any important information;
do not use a font size that is too small or too large . The most optimal font size for reading is 10 to 14. Use these in your email newsletter. Your task is to ensure that everything you write is read to the end by the recipient;
It is better to use a corporate color scheme . The recognition of your company will be increased if all printed materials, exhibition stands, and letters use the same color scheme as the company's official website.