Active sales channels
Posted: Tue Jan 28, 2025 3:06 am
By using such methods, businesses search for and find clients with maximum benefit for themselves. Let's dwell on them:
Direct sales
The most effective channel in all respects both in network marketing and in the B2B segment (business to business). The point is that sales are closed during a personal meeting. But calls and mailings are not used with this approach.
The advantages of this method:
savings - any sales manager can handle it;
focus - effective influence on a potential buyer.
Of course, the outcome of the venezuela email list activity will depend on the skills and abilities of the specialist. This approach is more popular in the USA than in our country. It is quite difficult to find professionals, and it is also necessary to invest in their training.
Read also!
"Price Competition: 3 Steps and 6 Ways to Resist It"
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Telephone sales
The basis of this approach is sales by phone. The employee makes a call and during the conversation promotes the product or service. For efficiency, you need your own client base, which is offered additional functions, new products and promotions.
Channel advantages:
economy - no need to spend money on travel, you only need to pay for the call;
Start-up speed - easy to start right away, no long preparation required.
The disadvantages include the fact that it is difficult to select a product for sale over the phone, since buyers prefer to see and evaluate it first.
Dealers
The basic idea is this: the functions of the sales department are transferred to another company, which has advantages: vast experience, opportunities or its own access to potential buyers.
If the goal is to quickly enter the market, then through intermediaries in a few months it is possible to distribute the goods throughout Russia. The costs of the office, SEO promotion, advertising are transferred to representatives of the dealer company, as well as training and recruitment of personnel.
Telephone sales
But there are still some disadvantages: dependence on the dealer - lack of control over the efficiency of work, risk of the contractor abandoning obligations in order to start cooperating with competitors; loss of profit - the intermediary's income may be significantly higher than the manufacturer's profit.
Affiliate option
Mutually beneficial cooperation for high-margin businesses. This means that two companies that produce the same products for the same groups are interested in distributing each other's products. Managers will promote products to their customers for a certain fee. This allows you to find customers relatively quickly, without any additional effort.
Disadvantages of the method:
loss of income - it is necessary to offer a percentage that will suit both parties;
the need to train employees of the partner company because they do not know about the benefits of the product.
It is very difficult to calculate the profit in this case so that everyone is satisfied.
Direct sales
The most effective channel in all respects both in network marketing and in the B2B segment (business to business). The point is that sales are closed during a personal meeting. But calls and mailings are not used with this approach.
The advantages of this method:
savings - any sales manager can handle it;
focus - effective influence on a potential buyer.
Of course, the outcome of the venezuela email list activity will depend on the skills and abilities of the specialist. This approach is more popular in the USA than in our country. It is quite difficult to find professionals, and it is also necessary to invest in their training.
Read also!
"Price Competition: 3 Steps and 6 Ways to Resist It"
Read more
Telephone sales
The basis of this approach is sales by phone. The employee makes a call and during the conversation promotes the product or service. For efficiency, you need your own client base, which is offered additional functions, new products and promotions.
Channel advantages:
economy - no need to spend money on travel, you only need to pay for the call;
Start-up speed - easy to start right away, no long preparation required.
The disadvantages include the fact that it is difficult to select a product for sale over the phone, since buyers prefer to see and evaluate it first.
Dealers
The basic idea is this: the functions of the sales department are transferred to another company, which has advantages: vast experience, opportunities or its own access to potential buyers.
If the goal is to quickly enter the market, then through intermediaries in a few months it is possible to distribute the goods throughout Russia. The costs of the office, SEO promotion, advertising are transferred to representatives of the dealer company, as well as training and recruitment of personnel.
Telephone sales
But there are still some disadvantages: dependence on the dealer - lack of control over the efficiency of work, risk of the contractor abandoning obligations in order to start cooperating with competitors; loss of profit - the intermediary's income may be significantly higher than the manufacturer's profit.
Affiliate option
Mutually beneficial cooperation for high-margin businesses. This means that two companies that produce the same products for the same groups are interested in distributing each other's products. Managers will promote products to their customers for a certain fee. This allows you to find customers relatively quickly, without any additional effort.
Disadvantages of the method:
loss of income - it is necessary to offer a percentage that will suit both parties;
the need to train employees of the partner company because they do not know about the benefits of the product.
It is very difficult to calculate the profit in this case so that everyone is satisfied.