Services for Assessing the Results of an Online Advertising Campaign
Posted: Tue Jan 28, 2025 3:42 am
In Internet marketing today, analytics services are especially in demand, providing information about website traffic, providing figures characterizing the effectiveness of an advertising campaign, helping to monitor the behavior of users and competitors, managing content, and increasing sales conversion.
Google Analytics
Google Analytics
Google Analytics is currently italy email list considered one of the main tools used to analyze a website and traffic. Its advantage is a huge number of useful functions that allow you to track all the data necessary for analysis. Google Analytics allows you to understand what path a user takes before getting to a website and then making a purchase, how much time they spend on the website, what exactly they do there, their age and geolocation.
But that's not all. The service offers many other functions that can help you get the statistics you need to evaluate your advertising campaign. For example, track the most effective traffic sources, understand whether the site is suitable for solving the tasks set, etc.
To start using the service, you first need to install a counter on your site. Reports containing statistics can be customized depending on business needs. The most popular information is traffic sources, evaluation of site visitor behavior, and conversion data. By using the data obtained correctly, you can significantly increase the effectiveness of advertising campaigns.
Yandex.Metrica
Yandex.Metrica
Yandex.Metrica is another useful analytics service that can be used together with Google Analytics. It provides statistics on traffic sources, queries, geotargeting, devices, viewing depth, conversions, as well as data on user behavior on the site.
In addition, the service allows you to evaluate how effective advertising is, make adjustments to the current campaign, or use the information received in the future to more intelligently plan the promotion of your product.
Using Yandex.Metrica, you can analyze the usability of a website, as well as obtain more accurate data on user bounces (a bounce is counted if a user visits the website for a maximum of 15 seconds and then leaves it without going to any pages).
The service will also collect statistics after installing the counter on the site.
Google Analytics
Google Analytics
Google Analytics is currently italy email list considered one of the main tools used to analyze a website and traffic. Its advantage is a huge number of useful functions that allow you to track all the data necessary for analysis. Google Analytics allows you to understand what path a user takes before getting to a website and then making a purchase, how much time they spend on the website, what exactly they do there, their age and geolocation.
But that's not all. The service offers many other functions that can help you get the statistics you need to evaluate your advertising campaign. For example, track the most effective traffic sources, understand whether the site is suitable for solving the tasks set, etc.
To start using the service, you first need to install a counter on your site. Reports containing statistics can be customized depending on business needs. The most popular information is traffic sources, evaluation of site visitor behavior, and conversion data. By using the data obtained correctly, you can significantly increase the effectiveness of advertising campaigns.
Yandex.Metrica
Yandex.Metrica
Yandex.Metrica is another useful analytics service that can be used together with Google Analytics. It provides statistics on traffic sources, queries, geotargeting, devices, viewing depth, conversions, as well as data on user behavior on the site.
In addition, the service allows you to evaluate how effective advertising is, make adjustments to the current campaign, or use the information received in the future to more intelligently plan the promotion of your product.
Using Yandex.Metrica, you can analyze the usability of a website, as well as obtain more accurate data on user bounces (a bounce is counted if a user visits the website for a maximum of 15 seconds and then leaves it without going to any pages).
The service will also collect statistics after installing the counter on the site.