Preservation of word form
Posted: Tue Jan 28, 2025 3:43 am
Preservation of word form
An exclamation mark before a word indicates to the system the condition of its presence in the required case and declension. For example, "the road! home" will exclude "the road to the house" or "the house on the road" from the answers.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Mandatory presence
The "+" symbol is usually added jordan email list to prepositions that are not taken into account by search engines - in, on, from, but without them the meaning of the search query changes. Example - "route +to Tver" will remove "routes of Tver" and similar from the results.
But in other cases, the use of the operator can be appropriate.
Read also!
"Website Visibility: A Key Indicator for Resource Promotion Analysis"
Read more
Word order
It is often important to fix the phrase in a certain order, otherwise the meaning of the search is distorted - the system does not pay attention to this parameter when analyzing and selecting resources. A classic example - when asking "route from Tver to Novgorod" the system will give, among other things, "route from Novgorod to Tver".
Recommended articles on this topic:
Competitive advantages of the company: how to form and develop
How to make a business successful and not become a "fireman" of your company
Marketing strategy: types and stages of formation
By including a query in square brackets [...] you will get the desired answer.
The exact phrase
To get sites in the search results that contain the exact phrase of the query, place the symbols "..." around it.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153398
For example, this response was obtained without using quotation marks
Returning search results without using symbols in the query
And this one with the use of
Returning search results without using symbols in the query
Operator |
Get clients from the site every month
In a guaranteed volume
Read more
For example, this design of a shoe from Aldo | Allora | Fabi tasks the search engine to find a match in the site texts for a query with any of the words listed before and after the | symbol . This is applicable to the Yandex system.
To search Google for similar purposes, the or operator is used .
Finally, one more trick for Google.
An exclamation mark before a word indicates to the system the condition of its presence in the required case and declension. For example, "the road! home" will exclude "the road to the house" or "the house on the road" from the answers.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Mandatory presence
The "+" symbol is usually added jordan email list to prepositions that are not taken into account by search engines - in, on, from, but without them the meaning of the search query changes. Example - "route +to Tver" will remove "routes of Tver" and similar from the results.
But in other cases, the use of the operator can be appropriate.
Read also!
"Website Visibility: A Key Indicator for Resource Promotion Analysis"
Read more
Word order
It is often important to fix the phrase in a certain order, otherwise the meaning of the search is distorted - the system does not pay attention to this parameter when analyzing and selecting resources. A classic example - when asking "route from Tver to Novgorod" the system will give, among other things, "route from Novgorod to Tver".
Recommended articles on this topic:
Competitive advantages of the company: how to form and develop
How to make a business successful and not become a "fireman" of your company
Marketing strategy: types and stages of formation
By including a query in square brackets [...] you will get the desired answer.
The exact phrase
To get sites in the search results that contain the exact phrase of the query, place the symbols "..." around it.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153398
For example, this response was obtained without using quotation marks
Returning search results without using symbols in the query
And this one with the use of
Returning search results without using symbols in the query
Operator |
Get clients from the site every month
In a guaranteed volume
Read more
For example, this design of a shoe from Aldo | Allora | Fabi tasks the search engine to find a match in the site texts for a query with any of the words listed before and after the | symbol . This is applicable to the Yandex system.
To search Google for similar purposes, the or operator is used .
Finally, one more trick for Google.