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How Unique Content Works

Posted: Tue Jan 28, 2025 4:07 am
by subornaakter20
In simple terms, uniqueness is something new, something that has not existed before. Accordingly, unique text content is something that has not been published anywhere yet.

Of course, unique content has a semantic load. One of the striking examples of such text, both in essence and in content, is literary classics.

Unique content

Any search engine is a robot that works investor leads according to a clearly defined algorithm. In this regard, the uniqueness of the text content of a resource is assessed formally, by comparing the character sets already available on other sites with the content being examined. Based on the results of the uniqueness check, a result is given in percentage.

The higher this percentage, the higher the uniqueness of the text. That is, search engines evaluate uniqueness formally, solely by content. Thanks to this, many copywriters have the opportunity to earn money on the Internet by writing texts for web resources.

How to create unique content both in essence and in content? It is quite difficult. But to create a unique text only in content is much easier.

As an example, we will give the phrases: "A rose grew in the garden" and "A rose flower grew in the middle of the garden." They are unique for search engines. But the first phrase is truly unique in essence, and the second is a rewrite of the first, that is, a retelling in your own words.

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Search engines do not have the concepts of copyright (truly unique text content) and rewriting (retelling). Search engines only check how unique the texts are and give the result in percentages. These concepts were introduced by customers to pay copywriters less, since the price for rewriting is lower.

How important is it to fill websites with unique content?
For the consumer - the site visitor, it does not matter whether the text is unique or not. His goal is to get the maximum amount of useful information for himself. At the same time, the criterion of usefulness in each individual case is its own.

Unique content

For most web resources (commercial and informational sites), such a criterion is informativeness. For other sites (entertainment) - fascination. It is best if the site organically combines informativeness and fascination.

For search engines, the uniqueness of the text is in first place. It is due to this indicator that they mainly rank sites, that is, form the SERP (search results page for a specific search query).

And really, why reward a site if its text content is copied from another resource? And what if there is also copyright on it? The resource where the information is completely unique should be rewarded, and it does not matter whether it is useful, interesting or not (the systems evaluate this by other criteria - traffic and external links to the site). The main indicator is uniqueness.