Measures the number of visitors
Posted: Tue Jan 28, 2025 4:12 am
From AB+ Marketing we recommend applying it to your website and not only favoring your SEO positioning , but also providing a better experience to users.One of the most important aspects of an SEO campaign is knowing how to measure and interpret the results . You must not only have knowledge of the traffic captured, through which channel or in which position the keywords are found. Any SEO specialist must interpret the information to delve into the real results that are being obtained from the designed strategy. What are KPIs? KPIs (Key Performance Indicators) are key metrics that help you measure the success of your SEO (Search Engine Optimization) strategy. These indicators will help you know if you are doing things right and where your project is at.
Here are some important KPIs to consider: Organic shareholder database traffic coming to your website through organic search results . You can break this down by traffic source, such as Google search, Bing, etc. Search engine position Track the positions of your target keywords in search results . You can use tools like Semrush, Ahrefs, or Google Search Console. Click-through rate (CTR) It is the percentage of users who click on your result compared to the total number of impressions . A high CTR indicates that your title and description are attractive and relevant to users.
Time on page Measures how much time users spend on your site . A high time on page indicates that your content is relevant and satisfying to visitors. Conversions If your goal is to generate sales, leads, or other specific actions, track these conversions. You can measure direct conversions from organic traffic or use conversion tracking in Google Analytics. This is the most important KPI . If a project aims to increase sales and gets a large volume of traffic but no conversions are generated, the result is not as expected, so you must make changes that allow you to achieve your goal.
Here are some important KPIs to consider: Organic shareholder database traffic coming to your website through organic search results . You can break this down by traffic source, such as Google search, Bing, etc. Search engine position Track the positions of your target keywords in search results . You can use tools like Semrush, Ahrefs, or Google Search Console. Click-through rate (CTR) It is the percentage of users who click on your result compared to the total number of impressions . A high CTR indicates that your title and description are attractive and relevant to users.
Time on page Measures how much time users spend on your site . A high time on page indicates that your content is relevant and satisfying to visitors. Conversions If your goal is to generate sales, leads, or other specific actions, track these conversions. You can measure direct conversions from organic traffic or use conversion tracking in Google Analytics. This is the most important KPI . If a project aims to increase sales and gets a large volume of traffic but no conversions are generated, the result is not as expected, so you must make changes that allow you to achieve your goal.