Through search engines
Posted: Tue Jan 28, 2025 4:20 am
See how often a query with the name of your product was entered into the Yandex.Wordstat and Google Trends search engines.
Google Trends collects data for the past year and groups it by month. Yandex.Wordstat shows how many times people have requested a certain phrase over the past month. Plus, the column on the right shows other requests from the same users.
Research queries related to your product and see how many people are interested in the topic.
Organize a survey
Interview a couple of dozen user malta email list from the category of your potential clients. And there is no point in simply asking whether a person needs a certain product, because the answer will be given depending on the mood and this will not help you in any way.
Start with general questions and gradually lead to the main thing. For example, your product is tablets. Then ask whether the person already uses a tablet, what he likes about it, and what he is not so happy with. Maybe he would be happy to change the model? Would he agree to pay a little more if the new device has no problems? Or is the old tablet okay with him even with its shortcomings?
Explore social media
Social networks collect a lot of information that is very useful when entering new markets. And this is not only the information that the person himself left. You can also understand a lot by his behavior. If he, for example, is a member of several groups with the topic "Travel", then he is clearly interested in tourist trips. And if this is exactly your area of activity, then you have a potential client in front of you.
You can specifically create pages with your product in social networks and set up targeting there for the audience you are interested in. Then launch an advertising campaign, invite people through it to participate in a survey and find out everything that interests you.
Google Trends collects data for the past year and groups it by month. Yandex.Wordstat shows how many times people have requested a certain phrase over the past month. Plus, the column on the right shows other requests from the same users.
Research queries related to your product and see how many people are interested in the topic.
Organize a survey
Interview a couple of dozen user malta email list from the category of your potential clients. And there is no point in simply asking whether a person needs a certain product, because the answer will be given depending on the mood and this will not help you in any way.
Start with general questions and gradually lead to the main thing. For example, your product is tablets. Then ask whether the person already uses a tablet, what he likes about it, and what he is not so happy with. Maybe he would be happy to change the model? Would he agree to pay a little more if the new device has no problems? Or is the old tablet okay with him even with its shortcomings?
Explore social media
Social networks collect a lot of information that is very useful when entering new markets. And this is not only the information that the person himself left. You can also understand a lot by his behavior. If he, for example, is a member of several groups with the topic "Travel", then he is clearly interested in tourist trips. And if this is exactly your area of activity, then you have a potential client in front of you.
You can specifically create pages with your product in social networks and set up targeting there for the audience you are interested in. Then launch an advertising campaign, invite people through it to participate in a survey and find out everything that interests you.