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There should be no criticism at the stage of generating thoughts. This disrupts the creative mood, each participant begins to question their ideas even before they are expressed, and this completely contradicts the meaning of brainstorming.
It is also very important to forget about ranks and titles during brainstorming: all ideas are equally valuable, regardless of whether they come from the CEO or an intern. Any idea, even the funniest and most impossible to implement, can become an impetus for moving the discussion in a new direction and ultimately lead to the desired option.
I thought of it, but kept quiet
Ordinary employees often make the namibia email list same mistake: they believe that their idea is not worth voicing, and are embarrassed to speak out during a brainstorming session.
It is the leader's job to prevent this approach. If he sees that a person has something to say, he must encourage him to speak. It is quite possible that the newcomer's idea will be the most useful for solving the problem. In any case, during the brainstorming session, it is important to create an environment conducive to creativity, courage, and openness.
The first prize goes to… the idea of the leader
At the stage of evaluating the options voiced during the brainstorming, new difficulties arise: it is necessary to approach the analysis of all the proposals received impartially, weigh all the pros and cons, and highlight the ideas that are truly worthy of attention. As a rule, experts, partners, and leading industry specialists are involved in this work.
A common mistake is to unconditionally accept the decision made by the manager as the best one. An adequate company leader will not allow this if there are clearly stronger ideas.
Until you come up with something, you won't leave the room.
Common sense and a sense of proportion should be the basis of any undertaking, including brainstorming. Experienced business trainers will easily recall cases when brainstorming participants were put in physically difficult conditions, trying to stimulate their mental activity with such a barbaric method. People were taken out into nature without food and drink and were not released until the result of such a cruel off-site training was achieved. Needless to say, this did not have the best effect on the health of these people, including mental health.
No idea is worth using even the slightest element of violence against the members of the working group. On the contrary, the key to the success of a brainstorming session is the absolute freedom of its participants, in their sincere desire to find the ideal solution to the problem.
A modern alternative to classic brainstorming
Not every team can create conditions for regular brainstorming. More and more often, companies are hiring remote employees, practicing free office visits and other modern forms of work organization.
Brainstorming in the classical sense is being replaced by such options as individual reflection on the problem and online brainstorming, when participants are united in a group in a video conference format. Of course, online communication is closer to the traditional method of collectively searching for a solution. In this case, the main burden of creating a creative atmosphere falls on the organizer. Undoubtedly, it is much more difficult to charge people who are at a distance from each other for active mental work than with direct interaction. And yet, this is the best choice, since joint work to find a solution to a problem is more effective than individual work.
It seems that over time, many issues will be resolved using modern communication technologies. More and more meetings, conferences and conferences are held online. New options for brainstorming will certainly be proposed, taking into account the distance of group participants from each other. And yet, it is important to remember that any collective activity brings good results only if the group unites erudite, relaxed and active people.