This is the level of activity not towards the public (as a whole) or towards individual posts, but towards you as the author (the frequency of views, transitions to the group, and personal requests is tracked).
Solution: Be closer to your subscribers, communicate with them sincerely, get to know them, answer questions, and interact.
These are just a few of the algorithms that are somehow understandable and familiar. There are others that few people attach importance to, but they work. It often happens that everything seems to be done correctly, but the reach of VKontakte remains weak.
Key words.
For example, reach through new zealand email list giveaways has dropped sharply. Yes, reposts without comments are almost useless (read above for why). In addition, bots filter out posts by keywords such as "giveaway", "competition", "like", "repost" and others like that. Mail.ru is also trying in every way to limit opportunities for free promotion.
Solution: Contests no longer work. Of course, you can make a knight's move and write, for example, in the word "rozygrysh" instead of the Russian letter "r" the Latin "r". But the VKontakte team will probably quickly figure out how to counter this trick.
Links to external resources.
Links to external resources
VKontakte is setting up an algorithm to prevent transitions from the social network. It doesn’t matter what resource is being linked to (something suspicious or a normal landing page with an event). This is still a secret, but SMM specialists confirm it.
Solution: Create websites or landing pages using wiki markup (after all, you can do this not only for wiki articles). This is, in fact, a well-forgotten old thing. Here's what this approach gives:
The user does not leave the network, which has a positive effect on conversion and is well received by the algorithm.
Wiki pages open very quickly - no need to wait for them to load.
Even if a person didn't think of buying anything, but seeing an interesting offer, he will most likely subscribe to the page and end up in the potential customer base. You won't even have to connect retargeting for this (if, of course, the campaign was initially set up correctly). But in the case of a website or landing page, you won't be able to get the user into the base without this.
You can contact the manager directly within VKontakte, which moves the client through the funnel faster.
In general, everything is moving towards attracting more funds to VKontakte advertising accounts. News and information for publications are selected with special care, the algorithm considers almost every post really intelligently (smart feed), individually. And all this should be taken into account. If you want to increase the reach of VKontakte, work taking into account the changed rules, choose tools wisely, stay up to date with updates. And then you can count on successful promotion of a group or commercial page.