The Impact of Funnel Visualization Tools on Lead Flow Analysis
Posted: Tue Jan 28, 2025 5:13 am
A way for traditional media to re-inject a dose of authenticity and to make a significant connection with their audience on social networks. Overview of the measures put in place since the start of the lockdown.
“Homemade” formats
“With the lockdown, the backstage of the media becomes the main stage ,” says Laurence Allard, lecturer and sociologist of digital uses.
Since the start of the lockdown, journalists have been increasing the number of online meetings on their social networks.
Hervé Mathoux, a sports journalist, “plays at home” by presenting a different jersey from his collection every day to Internet users nostalgic for football matches.
Jamy Gourmaud offers a minute of gambling data mexico knowledge every day from his garden. An appointment that allowed the producer of "C'est pas sorcier" to triple his number of subscribers on Instagram, Facebook & Twitter in just two months of confinement, but also to launch his YouTube channel which reached 400,000 subscribers in two months.
Far from the TV sets and their spotlights, it is from their living rooms that journalists try to maintain the connection with their audience. Following the suspension of TéléMatin on France 2, journalist Laura Tenoudji keeps the good mood with "Good Morning Insta", live every day on her Instagram account.
The artisanal aspect of Instagram live (smartphone placed on the corner of a table) allows for greater proximity with the audience, unlike some of the more fabricated Facebook lives.
"We see today that the live shows that have worked best since the start of this lockdown are not the hyper-produced content in a classic audiovisual mode. Internet users want to see behind the scenes," explains Edouard Braud, director of media partnerships for Facebook in France and Southern Europe.
“Homemade” formats
“With the lockdown, the backstage of the media becomes the main stage ,” says Laurence Allard, lecturer and sociologist of digital uses.
Since the start of the lockdown, journalists have been increasing the number of online meetings on their social networks.
Hervé Mathoux, a sports journalist, “plays at home” by presenting a different jersey from his collection every day to Internet users nostalgic for football matches.
Jamy Gourmaud offers a minute of gambling data mexico knowledge every day from his garden. An appointment that allowed the producer of "C'est pas sorcier" to triple his number of subscribers on Instagram, Facebook & Twitter in just two months of confinement, but also to launch his YouTube channel which reached 400,000 subscribers in two months.
Far from the TV sets and their spotlights, it is from their living rooms that journalists try to maintain the connection with their audience. Following the suspension of TéléMatin on France 2, journalist Laura Tenoudji keeps the good mood with "Good Morning Insta", live every day on her Instagram account.
The artisanal aspect of Instagram live (smartphone placed on the corner of a table) allows for greater proximity with the audience, unlike some of the more fabricated Facebook lives.
"We see today that the live shows that have worked best since the start of this lockdown are not the hyper-produced content in a classic audiovisual mode. Internet users want to see behind the scenes," explains Edouard Braud, director of media partnerships for Facebook in France and Southern Europe.