Improving the structure of the site
Posted: Tue Jan 28, 2025 5:25 am
Depending on the specifics of your site, optimization of the structure may be both necessary and useless. The structure of the resource determines its indexing, positions and behavioral factors. Improvement in this case is one of the criteria for the effectiveness of the entire campaign.
During the site structure study, specialists providing site promotion services can, if necessary, give recommendations for its improvement. The recommended changes necessarily take into account manufacturing email list the resource traffic factor, since in this case a radical improvement can lead to a decrease in the number of visitors.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153398
Comprehensive website improvement
In this case, the specialist works with factors that have a complex effect on the entire site.
Recommendations for improving conversion
If all the main work with the site has been done correctly, and your resource is in the TOP of search engine rankings, and its traffic is steadily growing, it is time to analyze such criteria as conversion, behavioral factors and purchasing power.
As part of the website promotion service, all these works are carried out comprehensively and regularly until the desired result becomes reality. First of all, SEO is analytics that allows you to constantly receive data on the results of the work performed and implement the necessary changes based on them. Simply buying links or entering keywords into texts will not be able to bring your site to the TOP ranking of search engines.
3 ways to promote a website
The created site is not capable of ensuring sales. In order for the resource to bear "fruit", it is necessary to closely engage in its promotion. This can be done using one of three methods:
Promote your website yourself
This option will be the most budget-friendly. Independent website promotion gives you the opportunity to control the spending of funds, if necessary, attracting third-party resources.
However, if your time is expensive, the level of expenses will ultimately be much higher. After all, independent website promotion will require studying a large volume of specialized literature, tracking changes in the work and requirements of search engines that occur every month.
Are you ready to spend all your free time (and maybe a significant part of your working time) on such self-education? Even if delegating authority allows you to take a break from work processes, the end result may be far from what you want due to your lack of relevant experience. And then all the investments (time and money) will be wasted.
Hire a website promotion specialist
It is quite difficult to find a good SEO specialist who provides quality website promotion services, and the price of hiring one can be quite high. If you are lucky, there are two ways to work together:
recruitment;
remote collaboration.
If you hire such a specialist, the priority area of his activity will naturally be the promotion of your site. In addition, he will probably also have to generate ideas that will promote the resource and implement them. However, one person simply cannot combine the duties of an Internet marketer, designer and programmer (and also SEO).
If the specialist works remotely, you will not be able to fully control his work. Of course, you get the opportunity to save on taxes by paying wages "in an envelope" and by organizing an additional workplace. However, such savings can backfire if the employee hired on a permanent basis only imitates vigorous activity in the absence of real results.
During the site structure study, specialists providing site promotion services can, if necessary, give recommendations for its improvement. The recommended changes necessarily take into account manufacturing email list the resource traffic factor, since in this case a radical improvement can lead to a decrease in the number of visitors.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153398
Comprehensive website improvement
In this case, the specialist works with factors that have a complex effect on the entire site.
Recommendations for improving conversion
If all the main work with the site has been done correctly, and your resource is in the TOP of search engine rankings, and its traffic is steadily growing, it is time to analyze such criteria as conversion, behavioral factors and purchasing power.
As part of the website promotion service, all these works are carried out comprehensively and regularly until the desired result becomes reality. First of all, SEO is analytics that allows you to constantly receive data on the results of the work performed and implement the necessary changes based on them. Simply buying links or entering keywords into texts will not be able to bring your site to the TOP ranking of search engines.
3 ways to promote a website
The created site is not capable of ensuring sales. In order for the resource to bear "fruit", it is necessary to closely engage in its promotion. This can be done using one of three methods:
Promote your website yourself
This option will be the most budget-friendly. Independent website promotion gives you the opportunity to control the spending of funds, if necessary, attracting third-party resources.
However, if your time is expensive, the level of expenses will ultimately be much higher. After all, independent website promotion will require studying a large volume of specialized literature, tracking changes in the work and requirements of search engines that occur every month.
Are you ready to spend all your free time (and maybe a significant part of your working time) on such self-education? Even if delegating authority allows you to take a break from work processes, the end result may be far from what you want due to your lack of relevant experience. And then all the investments (time and money) will be wasted.
Hire a website promotion specialist
It is quite difficult to find a good SEO specialist who provides quality website promotion services, and the price of hiring one can be quite high. If you are lucky, there are two ways to work together:
recruitment;
remote collaboration.
If you hire such a specialist, the priority area of his activity will naturally be the promotion of your site. In addition, he will probably also have to generate ideas that will promote the resource and implement them. However, one person simply cannot combine the duties of an Internet marketer, designer and programmer (and also SEO).
If the specialist works remotely, you will not be able to fully control his work. Of course, you get the opportunity to save on taxes by paying wages "in an envelope" and by organizing an additional workplace. However, such savings can backfire if the employee hired on a permanent basis only imitates vigorous activity in the absence of real results.