Strategies to Improve the SEO Positioning of Your Website

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We have said it many times before, there can be no SEM without SEO. To achieve success in any objective that a website has, SEO positioning is crucial. We could establish the following comparison: if your website is the building, organic positioning ( SEO ) is the foundation, and paid positioning (SEM) is the real estate agency.

Like any technique, SEO positioning is made up of a series of steps that must be taken to avoid Google penalties and to “win its favor.” But this is no reason to get scared (so much). Below we will present some strategies to follow to begin to guide you on what to do and what not to do regarding organic positioning in search engines.

Identifying keywords defines SEO positioning

This is vital. If the keywords are not defined, there will be no direction to follow. They are what will determine the what and how of the rest of the content. The structure of the heading may be perfect, but if it does not respond to a specific term, the work will be in vain.

Of course, there are several tools that can georgia number dataset this task easier, but it is not the purpose of this article to go into them in depth. The important thing is that you are clear that SEO positioning must follow a path.

It's simple, this type of positioning must be oriented towards one or several previously established terms. And something very important to keep in mind: the fewer changes there are in the keywords, the easier it will be to position yourself.

Heading structure

To make this point easier to understand, one thing needs to be made clear. All websites are built using three technologies: HTML, CSS and Javascript. At the end of this point, we will focus on HTML . By its acronym, we understand that HTML stands for “hypertext markup language”.

One important fact worth clarifying is that this is NOT a programming language. It is simply responsible for providing an internal structure to the website, in other words, we could say that it is the skeleton. And this is where headings come in .

Headings are, so to speak, titles that decrease in importance. They range in six hierarchies, from H1 to H6, where H1 is the most important .

To keep it short, it will suffice to say that having more than one H1 on a website implies a penalty from Google. We assume that there is no need to go into further detail. There are many more rules like this one.