Prospects for Advertising Labeling

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Let's sum up some results and highlight the main points regarding the PR marking procedure:

Targeted, contextual, any other paid advertising requires labeling. When using PR systems, obtaining a token and transferring data to ERIR occurs automatically.

If your personal website or social network page contains materials that generate interest in the brand from an unspecified group of people, such materials require labeling. There is no medical practice email list need to label data if it is aimed at your own audience.

Cross-promotions, partner collaborations and messaging need to be labeled.

If information is posted for free, it is also considered advertising if it attracts interest in the product and communicates its benefits.

If a mention of a brand or product is not aimed at attracting the interest of the audience, then it does not require labeling and is not considered PR.

Materials. Materials posted by third-party users without your knowledge are also not considered advertising and do not require labeling.

Organic traffic suggested by a search engine is not PR. However, SEO materials and dedicated links must be marked.

Targeted and contextual advertising will be distributed in the same manner as before, since they are marked automatically.

It is obvious that various methods of guerrilla marketing, guest posts, and other similar tools will become more native in order to avoid claims for placing advertisements without marking. Creative work cannot be qualified as PR if the mention of the product and brand in it does not stand out from other mentions, i.e. does not allow the material to be assessed as attracting attention to the product or their group.

Another option that does not require labeling is publications in the media, scientific publications. At the same time, placement in major national publications like TASS or Interfax will in itself be good PR, but it will be considered an informational message if it does not contain a clearly expressed approval or positive opinion about someone's product or the author of the publication.

Social advertising can also be freely promoted without requiring labeling. With a creative approach, it can also include information useful for brand promotion without causing claims from regulatory authorities.