Tips for Creating Selling Advertising for Small and Medium Businesses

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Eliminate branded advertising

If the company is not a giant like Coca-Cola, BMW, Apple, etc., do not try to create brand PR. The fact that your organization's name and logo will be lit up on the entire screen in a TV commercial will not increase its sales. Small and medium businesses do not need to copy expensive and costly PR materials, at least because their marketing budget does not consist of 8-9-digit figures in dollar equivalent. Moreover, unlike global corporations, you have no right to pharmaceutical email lists make a mistake, otherwise your business will fail.

Creating Selling Advertising for Small Businesses

Build your advertising around the principles of direct response marketing

Measurement and control are important aspects of marketing policy. All clicks on your ads that deliver responses through channels and lead to the target audience must be commensurate with the costs of it. It is necessary to analyze what the return on investment will be for each click (ROI – return on investments).

You need to understand that if you invest a dollar in advertising and get 10 as a result, the advertising is effective and working, if you invest 10 dollars and get 3, you need to change something or remove this PR from your marketing campaign. It is important to know what kind of advertising gives a response and what is a waste of money and time.

One message - one idea

A good way to make yourself known would be to create a selling advertisement on the radio, however, you can often hear a huge number of chaotic advertisements there, such as: “Repair and replacement of Internet equipment. Computer repair technicians with at least 2 years of experience are needed. Premises for a store are available for rent at the address… Telephone number…”. And all of this is said in one continuous text. This should not be done. This is a clear example of terrible and low-quality advertising, however, it will cost a lot of money.

Each PR block should be designed for only one idea. In pursuit of savings, some organizations try to combine several messages in their ad, but this benefit is imaginary. There will be no sales with such a marketing policy, the money will be wasted.

If your market is everyone, then your market is no one

A philosophical phrase, but at the same time – true. Do not try to cover several target audiences and push your product to everyone at once. Focus only on a certain group of people. Let the sphere be narrow enough, but it will be easier for the potential client to determine whether he belongs to your category of buyers.

Target audience for selling advertising

Selling advertising, be it contextual, television, outdoor, should evoke a response from a person: "This is definitely about me!" or surprise: "Am I being followed?" Then it will be easier for you to sell your product, and more convenient for the buyer to buy. And most importantly: you need to remember that people like to buy, and not when someone tries to "foist" something on them.