Why is this important? Mobile traffic broke all records during the pandemic. Many were forced to work from home using their gadgets. The pandemic passed, but mobile traffic still hasn't dropped. And this is a significant reason to make it work for the benefit of business.
How to boost? To get additional traffic from gadgets, you need to either improve the website design or develop a mobile application. Both options have already proven their effectiveness. Another question is whether your audience actively performs target actions from smartphones or is it more convenient for them to do it the old-fashioned way.
The article explains:
What is mobile traffic
The growth of mobile traffic in the modern world
Objectives of attracting mobile traffic
3 principles of working with mobile traffic
3 Ways to Estimate Mobile Traffic
Reasons for the decline in mobile traffic
Mobile User Requirements
3 Ways to Attract Mobile Traffic
Search in mobile
5 Tips to Increase Mobile Traffic
5 Scenarios for Using benin email list Neural Networks to Increase Website Profits by 40%
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What is mobile traffic
The emergence of such a concept as mobile traffic is associated with the increase in the number of people who use the mobile Internet.
Mobile Internet traffic is visiting a website using a mobile device (smartphone, tablet, computer connected to the Internet via a modem).
Statistics show that 35% of all Internet traffic comes from mobile devices. This means that every third user uses this method of visiting web resources.
Mobile Internet traffic of non-commercial resources makes up 75%, and commercial ones – 25%. Its volumes are growing every day, and not everyone understands what to do with it.
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The growth of mobile traffic in the modern world
Since 2020, mobile traffic has increased by 10-30% (mainly due to video chats) due to the quarantine. According to mobile operators, the volume of voice services has also increased by about 20%. In self-isolation, people had no choice but to improve their level of digital education, so you should not expect a decrease in mobile traffic to the previous (pre-quarantine) level. In order for mobile operators' equipment to withstand the increased load, it needs to be modernized, and according to analysts, this could cost from 30 to 40 billion rubles.