Emotional Impact on a Wealthy Client
The emotional component is very important for wealthy people when making a purchase. Here are five factors to keep in mind when planning a strategy for working with wealthy buyers:
Feeling of fear.
Greed, avarice.
The desire to be proud of yourself.
Guilt.
Love (the feeling of being in love).
Emotional Impact on a Wealthy Client
The following components cayman islands email list also work well as emotional triggers:
You should buy something for reasons of reliability and safety.
It is important to follow fashion. Trends have changed.
In another place they can sell an expensive fake, passing it off as the original.
I just want to have fun and buy something unthinkable.
There is a lack of emotions in everyday life.
There is a lot of money, so why not spend it?
The mood of wealthy people can be very changeable and unpredictable. Money for them is a tool that gives status, certain life benefits. At the same time, the rich know very well how difficult life is without material wealth. These factors can also be used wisely when working with wealthy buyers.
5 Main Mistakes When Working with Rich Buyers
It is not so easy to please a wealthy client. Usually, these are very demanding people, and stress is a usual state for a manager working with wealthy clients. Of course, because you have to constantly be between two fires - a wealthy buyer and a demanding company director. We can name several of the most common mistakes that should not be made when communicating with wealthy people:
To curry favor with the client
Of course, everything you do is for the customer, but remember that your task is not to please, but to establish a partnership. And here it is important to maintain equal positions, not to start dancing to the client's tune. This will not lead to anything good - you will simply start giving orders, and all decisions will be made at the direction of the client, on his terms. The management will not pat you on the head for this.
Agree with the potential buyer in everything
An eternal "yes" is bad, although one smart book on customer management says the opposite. At first, the client will, of course, be happy that you are accommodating him. But at some point, he will decide that this is how it should be, and then he will stop respecting you altogether. As a result, you will again fulfill all his demands, even to your own detriment, and, in fact, to the entire company.
That is, of course, you need to agree with the client, but within reason. Before you say "yes", think about what this will result in for you and the company, what benefits you will get from this (loyalty, profit in the future, etc .