You can choose one or a combo of partnership strategies—just make sure it aligns and makes sense with your buying process, pricing, and overall messaging.
Need inspiration? Here are three examples of this customer acquisition method in the real world:
Polar Analytics, a Shopify analytics platform, runs a library of reporting templates for different use cases, like email marketing, content marketing, and ad spend. Some of these templates have been created by industry influencers, like Kaleigh Moore, an eCommerce content writer and retail journalist.
Polar Analytics borrowed Kaleigh’s reputation and trustworthiness, created valuable content in this partnership, and drove visitors towards creating an account in order to use the template.
Customer-Acquisition-Strategies-to-Close-More-Deals-Build-Partnerships-like-Polar-Analytics
Shopify, a leader in eCommerce software, partners with bahrain telegram data agencies, apps, themes, consultants, and tech companies. This makes it easier for businesses to get maximum results from Shopify, and rewards partners with up to 20% of recurring commission and referral bonuses.
Customer-Acquisition-Strategies-to-Close-More-Deals-Build-Partnerships-like-Shopify
Source: Shopify
And the invoicing and accounting software Freshbooks has an affiliate program that pays its affiliates up to $10 per free trial and up to $200 for each new paying customer.
Online creators, existing customers, freelance accountants, and business consultants are ideal for this opportunity, which makes this a marketing channel and a customer acquisition strategy that never stops expanding.
Customer-Acquisition-Strategies-to-Close-More-Deals-Build-Partnerships-like-Freshbooks
Source: Freshbooks