He particularly highlighted the importance of micro-influencers (10,000-100,000 followers) and pointed out that companies' advertising expenditure is increasingly shifting towards influencer marketing.
Advertising with micro-influencers is so indispensable because 25 percent of Germans find out about certain brands and products via social media.
Markus Kellermann emphasized how important it is to find the right influencers for the product or service in order to ensure the most targeted, individual collaboration possible and to ensure the authentic placement of the product or service.
According to Markus Kellermann, there are 6 important characteristics that the ideal influencer should have:
“SEO <3 SEA - Individually strong, together invincible” with Désirée Kellner and Isis Neuerbourg
The last lecture in Room 3 dealt with the important collaboration between SEO and SEA.
The morefire employees Désirée Kellner and Isis rcs data myanmar Neuerbourg did not bring any completely new insights, but emphasized the need for joint work on SEO and SEA in order to strengthen each side.
Dual Bidding, Up & Down, Pull Back
Instead of stubbornly running SEO and SEA strategies alongside each other, every online marketing strategy should consider how budget can be saved and how the other side can be supported for mutual success.
“Speaker OMT - Website Clinic” powered by Textbroker
The OMT website clinic looked at the fahrrad-xxl.de shop and no aspect was left out.
From ads to SEO to social media, everything was examined in detail. There was certainly a lot of important input for the company itself, but no groundbreaking information for experienced marketers.